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February 2010

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From the Publisher: Happy New Year!

Mobile Marketing: The Next Digital Frontier
It seems that the “year of mobile” has been declared enough times that it certainly must have come and gone already. According to the GSM Association (www.gsmworld.com), it is estimated there are over four billion cell phone subscriptions worldwide giving mobile a 60% worldwide adoption rate. In the U.S. there is an 89% adoption rate with cell phone subscriptions numbering over 276 million. Clearly the “year of consumers getting mobile phones” has indeed come and gone. What hasn't happened yet is widespread business use of mobile as a marketing channel, but that's about to change.

Read the Print Edition

Advertising & the Internet: How Your Business Can Sponsor Major League R&D
Thanks to the efforts of SETI, small to mid-sized businesses can sponsor world class research and development just by donating spare processing time on their office computers. A new era of research, beyond the influence of politicians or special interests, is begining and your business can p[lay a key role in it. Here's how.

New Section: R&D Sponsorship Center
Our new sections connects you with major research and development projects you can support, from the Search for Extra Terrestrial Intelligence to a search for new genetic tools. Your computer could make a difference. Here's how.

BETTING ON WHAT WORKS IN THE MARKETING PLAN
Each year we get a panel of experts together to discuss a topic pertinent to the industry in the coming year. This year’s topic is how to integrate all media into the marketing plan including traditional media, online, social and all of the others that continue proliferated. As is always the case, the discussion is three times longer than we have space so the edited version is in the magazine. However, the full, unedited discussion is presented here.

Advertising & the Internet: The New PC Market: Tough Choices in 2010
For the small to mid-sized business the PC market presents far more choices than it used to, but making good choices is becoming far more difficult.

Best of Show 2009
Celebrate the best of the best! See the winners in this year's contest of the best Colorado has to offer.

Colorado Public Radio’s Unveils Branding Strategy
Colorado Public Radio (CPR) has recently implemented a new branding strategy, based on an initiative that was launched this spring working with Darwin and Design & Image, Denver-based brand strategy and visual imagery firms.

Advertising & the Internet: Website Testing Getting Easier Cheaper.
Open source Website testing automation tools are making automated testing an affordable option for the SMB. Finally.

News Flash:
Free Test Data
Advertising & Marketing Review has released the first in a series of small applications designed to generate the data needed to test Website databases. You can download sets of names and addresses from our new Test Data Resource page, or try our new names and addresses module Test Data Generator yourself!.

FTC Bans Website Paid Endorsements Read the FTC announcement.
Fines for non-disclosure are in the 5 digit range. Better know this law.

New Articles:
Colorado American Marketing Association turns 50
Colorado American Marketing Association hits a major milestone this year. Join in the celebration!

Advertising & the Internet: The Lost Fountain of Truth
The FTC is now imposing 5 figure fines for Websites that endorse products and services for pay without revealing that they are paid endorsements.

RETURN OF THE CONTENT KING
Web Content Strategy lacks the visual star-power of Web design and the reverence-inspiring complexity of Web development. But hear this: This newcomer will change the way you do business online.

Advertising & the Internet: Big Pharma Adopting Tobacco Industry Tactics
Big Pharma's marketing tactics increasingly resemble those of the tobacco industry; promote dubious benefits, limit negative reviews, and bribe everyone in sight.

BMA Colorado: 60 Years Young and Still Going Strong
It just seems like yesterday to some of us, 1949, to be exact, the year the Colorado Business Marketing Association was born. And what a life. its been.

Advertising & the Internet: Crowd Sourcing Redefining Power of the Press
Within a few weeks a British newspaper analyed the over 500,000 expenses reports filed by politicians, with a little help from its readers. Meet the new power of the press.

¿Español o inglés?
Understanding U.S. Hispanic Language Preferences.

You Are Here: Mobile Advertising's Big Advantage
Is Mobile Advertising the next big thing? Quite probably, and soon. Read about it here, or wherever you happen to be.

Advertising & the Internet: Desktop Manufacturing Will Go Mainstream Via Hobby Industry
When Jay Leno starts writing about 3D printers in his column in Popular Mechanics you know desktop manufacturing s close to goiung mainstream. The question is what market will it go mainstream in? We think we know.

New Series:
Gutenberg's Rainbow
Transformations of Media, Technology and Society in the 21st Century
Part One - Overview
This overview kicks off our new series examining the forces driving the digital revolution, and what kind of transformations they will inevitably cause. We're going through a revolution very similar to the one Gutenberg set off, but a revolution of far greater scope and depth. Most importantly, the direction of the revolution is being determined increasingly by the public, and not by corporate interests or politicians. The Linux operating system is just one example of an open source product developed completely outside the conventional economic system. In the future, there will be open source computers, cars, houses, and just about anything else you can think of that can be made. And this is just the beginning.

Coming Soon:
Desktop Manufacturing
The Era of Desktop Manufacturing is begining, and so is our new section on it. Once again, we're the first advertising trade magazine, to cover a core technology that will radically transform our world, ourselves, and our way of doing business (our DTP colummn began in 1984, and our Internet column began in 1994). This is the next really big thing. The 3D printer of today is the Star Trek matter replicator of tomorrow. This is critical path technology. We need to get it online as soon as possible.

Special Section: Newspapers

A DEATH IN THE FAMILY
Another look at the demise of the Rocky Mountain News.

RIP: The Rocky Mountain News
Read the The Rocky Mountain News farewell message.

On the Fate of Newspapers
Is it just a shakeout or is this the end of newspapers? Read about it here.

Advertising & the Internet:
Newspaper's Survival Lies in Local Markets and Electronic Ink
Two evolving technologies could keep newspapers alive.

From Colorado

News Notes: Business news, more...
Calendar of Events: What's happening in February...
Classifieds: Jobs, for sale, and more...
Service Directory: NEW Expanded Directory
Colorado Trade Organizations Visit these Web addresses for meeting, news and membership information.

The Department of Commerce's ZIP Code Business Patterns publication presents data on the total number of establishments, employment and payroll for more than 40,000 ZIP Code areas nationwide. In addition, the number of establishments for nine employment-size categories is provided by detailed industry for each ZIP Code.

Previous Stories:

The Mission, The Man, The Money: Marketing to Baby Boomer Men
Hunting boomer men takes work, but it can be worth the effort, especially if you know where to look.

You Are Here: Mobile Advertising's Big Advantage
Is Mobile Advertising the next big thing? Quite probably, and soon. Read about it here, or wherever you happen to be.

Advertising & the Internet: Climate Change Marketing
We're the first generation in the history of our industry to have to factor climate change into marketing campaigns. Looking at wartime advertising may provide ideas to adapt to our current market climate.

Capture & Convert: From Search Engine Visibility to Closing the Sale
To make the most of search marketing efforts, ROI-driven marketers are focusing on the funnel: what happens after the listing is displayed? Read about it here.

Advertising & the Internet: Cloud Computing Has Dark Lining
Cloud computing is gaining in popularity but it has a dark side. Read about it here.

TAKING THE RIDE INTO 2009
Four senior industry professionals talk about what we can expect from the year ahead.

Advertising & the Internet: Creating a Compliance Signoff Process for Your Website
Sony was hit with a one million dollar fine because they didn't follow the Children's Online Privacy Protection Act. Here's how you can avoid that and other compliance violations.

Marketing in Turbulent Times: Don't Give Up the Ship
Marketing in tough times takes careful and thoughtful actions. Here some ideas.

Advertising & the Internet: Social Networks Damage Control
Social networks have become a major power that advertisers must join forces with, not ignore.

Digital Broadcast Television: More Content, More Opportunity
Chaos is change and opportunity say the Chinese. The digital revolution in brodcasting may live up to Chinese expectations.

Advertising & the Internet: TV Networks Going Digital - One Way or Another
Just as all digital broadcasting is set to launch, movies and TV shows start to show up in quantity, if not quality, on the Internet.

Testimonials Let Customers Praise Your Good Graces
Whether you're a well-known company that's been around for years or a "new guy/gal on the block," establishing credibility for your company is vital.

Colorado Chapter of PRSA celebrates 50-year History
and all the members who relied on the skills, professionalism and generosity of each other to advance themselves and the profession, to build career tracks in multiple business, government and nonprofit settings, and to establish one of the strongest chapters in the national organization.

Advertising & the Internet: The Movie on the Cover: Animated Print Ads Are Here
For the first time in history, a magazine was sold at newsstands with an animated video ad on one or more of the pages. It sounds like science ficton, but it's here now.

Event Intent - Field of Dreams meets Pay it Forward
In memory of Philip Catalano, Mary Howard's father.

Advertising & the Internet: Beta Testing Your Website
With your Website appearing on various browsers, PCs and cell phones testing has become a lot more difficult, specially if you don't have a beta test program in place.

The Copywriting Evolution
Copywriting isn't what it used to be. Here's how to stay on top...

The Past, The Present, The Future
The top executives from one of Colorado's largest advetising agencies look at the past, present and future of advertising.

Steve Koloskus - A Two-Time Cancer Survivor's Rocky Route To Ride The Rockies
Cancer doesn't have to be a dearh sentence. He's the path one cancer survivor took.

Advertising & the Internet: On the Right to Own Software
In a decision that has major implications for everyone who buys or uses software for their business, a court has ruled that software is sold not licensed. Are end user license agreements a thing of the past? Maybe.

10 Critical Factors to Building Profitable Customer Loyalty
and why you have to do it, even (or especially) if the economy sucks. Here's how you do it, by the numbers.

Culture Clash: Fitting in at a New Job
Fitting in at a new job is becoming a critical job skill, especially with turnover the way it is these days. Here are some good tips.

Demographics at Trade Shows - Obvious and Hidden
There's more to trade show demographics than there may seem to be. Here are some angles you may not have considered.

Rebranding Means More than a Logo Change
Rebranding a company can be a daunting task. That's because so much more is involved than simply creating a new logo. Here's one approach.

Retaining Top Creative Staff in a Competitive Market
Demand for creative talent is greater than the supply. Here's how you can cope with it.

Advertising & the Internet: When Less is More - How and Why Working Less Hours Can Mean Greater Productivity
Long hours don't necessarily mean greater productivity. In fact they can guarantee the opposite. Here's how efficiency can generate the best return on investment.

Advertising & the Internet: Desktop Manufacturing Hits the Home Market
The long predicted home manufacturing systems are finally hitting the home market. This is the start of a major revolution. Read why, here.

The All-American Ad Series

The All-American Ads series published by Taschen is the most comprehensive collection of American graphic advertising ever produced (one per decade except 1900-1919). Grand in scope, and beautifully printed in lavish full color, this set should be owned by anyone in love, or otherwise engaged, with graphic advertising.

Special Report:

Export Controls and the Bureau of Industry and Security

In response to the 911 attacks, a new government agency, the Bureau of Industry and Security, has been formed to establish export controls to prevent any technology from being exported that could be dangerous to US security. Penalties for violating these controls range from fines to lengthy jail terms.
To help businesses understand these controls, the BIS publishes "Don't Let This Happen to You!," An Introduction to U.S. Export Control Law, With Real Life Investigations of Export Control and Antiboycott Violations. PDF

BIS Mission Statement
The mission statement of the Bureau of Industry and Security provides an overview of the bureau's purpose and the scope of its authority, which is significant.

BIS 2007 Annual Report
The 2007 Annual Report of the Bureau of Industry and Security give a good idea of what the bureau actually does over the course of a year.

BIS Export Controls
This is a guide to how the export control process actually works at the procedural level, including how to determine the classification of a product, what restrictions it is subject to, and how to legally export it, if possible.

BIS Export FAQ
This Frequently Asked Questions will give you an idea about when export controls kick in and how to avoid stiff fines and jail terms for business conduct that used to be legal.

Tools:

Mac OS X: Tracks of the Tiger
Apple's latest verion of OS X is full of new features useful to business users. Combined with their new Intel based Mac mini, there's never been a better time to buy a Mac.

BBEdit Adds Precision to Website Development
BBEdit can save time and money producing and maintaining a Website. Apple's used it for years. Here's why you should.

Band-in-a-Box - The Ultimate Music Library
An application to help musicians practice has evolved into the ultimate music bed library.

Automated Website Testing: iOPUS IIM and Other Low Cost Alternatives
With iOpus you can automate testing your Website for a fraction of the cast of WinRunner or Silk. Finnally, automated testing has become affordable for the small to mid-sized business.

The AMR Data CD: Answers to a Million Questions
The Advertising & Marketing Data CD is a "Greatest Hits" collection of the most popular and useful publications from the Department of Commerce. Read about what's on the CD here.

Maxxhits.com - FREE Search Engine Submission
Click here to submit your URL to over 8000 search engines,
directories and links pages Free. Boost your website's traffic fast!!!

Publisher/Business Manager
Ken Custer
Columnists
Tom Mulvey
Glen Emerson Morris

Contributing Editors
Robin Hedges - Former QA Director of Radius, Adobe and eBay
Leland Wallace - Senior Engineer Apple Web Server & Workstation Software

Online version produced by
Glen Emerson Morris

For advertising and subscription information call (303)-277-9840
Advertising & Marketing Review Copyright © 2009 by CSC Publishing
Online Version Copyright © 2009 by CSC Publishing & Glen Emerson Morris
All Rights Reserved

Keywords: advertising, Internet marketing, online marketing, email marketing, online advertising, Internet advertising, data, market research, export, FTC, law, website promotion, free, Colorado, B2B, web site promotion, Business, Web, information, Census, ecommerce, e-commerce, public relations, Glen Emerson Morris.