ART DIRECTORS CLUB OF DENVER ANNUAL SHOW
Cactus awarded Best of Show for “Old Man Winter”
Agency: Cactus
Client: LEAP
Category: TV
Entry: “Old Man Winter”
Art Directors Club of Denver recognized Cactus with 18 awards at this year’s banquet, including Best of Show for its “Old Man Winter” TV spot promoting the Low-Income Energy Assistance Program (LEAP).
Part of the “Quit Living with the Cold” campaign, the Old Man Winter spot aimed to increase qualified applications to LEAP for financial assistance with winter heating costs and increase overall awareness of the LEAP program.
Cactus chose to veer from a sappy heart tugging message that reminds people of their limited financial means. Instead, the agency created a TV spot with a human element and positive spin to make it easier for people to seek financial assistance. Recorded in English and Spanish, the spot aired during the winter months in Denver, Colorado Springs/Pueblo and Grand Junction.
As a result of the campaign, LEAP experienced a 13 percent increase in applications over the previous year and increased its visibility statewide.
Creative Director: Norm Shearer; Strategic Director: Joe Conrad; Art Director: Brad Harrison; Copywriter: Brian Watson; Account Director: Amy Taylor; Production company: The Rehab; Director: Jasper Gray; Sound design and post-production company: Post Modern

AMERICAN MAREKTING ASSOCIATION PEAK AWARDS
Client: Johns Manville
Agency: Faction Media
Johns Manville identified the opportunity to develop a consumer-based Web property that would provide the Do-It-Yourself audience and Home Owners/Buyers access to information needed to make informed decisions regarding the Health, Safety and Quality of their home environment. JM theorized that by creating a content rich site providing instructional streaming videos, retail outlet locators, project calculators, product selection assistance and educational modules, visitors to the site would spend a substantial amount of time with the brand and associated products.
In re-approaching how they communicated online with their consumers, JM analyzed customer feedback, call center logs, distributor input, field data, interviews and empirical knowledge of the insulation category to assess the informational needs of the target audience. Once baseline requirements were established, JM began a process of determining the most effective method by which to present content in a relevant manner while incorporating best practices in usability, information architecture, interface design as well as interaction design.
Feedback from site visitors has been valuable to JM. In many cases, the voice-of-customer provided by users of the site has begun to move JM towards a closer and more valuable relationship with the consumer. Categorically speaking, JM succeeded in establishing the definitive online resource for insulation. The clear advantage JM has generated in the online space will continue to serve as a resource for the marketplace as well as provide ongoing insight to the behavioral patterns of their consumer segment.

BUSINESS MARKETING ASSOCIATION GOLD KEY AWARDS
Client: TeleTech
Category: B2B Campaign over $25,000
Entry: 2006 Winter Client Advisory Board Meeting
TeleTech’s 2006 Client Advisory Board Meeting’s purpose was to provide a non-competitive environment for Client Advisory Board members to share information around their experiences with TeleTech. The Board consists of TeleTech’s top clients and business experts, as well as analysts relevant to the rotating subject matter.
Our strategy was to incorporate the new TeleTech tagline, "The Science of Customer Management". Using this tagline as a catalyst of the new launch and new company branding into all elements regarding the event.  All of the event collateral and premiums were all branded according to the event with the science and periodic element concept. The intention was to create a one of a kind experience in which the marketing deliverables seamlessly complimented the collaboration and overall experience.
The results of this campaign were 100% positive feedback from advisory board attendees.  The Gallup Organization speaker said that from a marketing perspective it was the most exceptional experience they have seen. In addition, several of our clients are always looking to see how we incorporated the brand into the overall experience, and as in the past, they were always pleasantly surprised.

COLORADO HEALTHCARE COMMUNICATORS GOLD LEAF AWARDS
Client: HealthONE Rose Medical Center
Category: Print
Entry: Rose Baby Advertising Campaign
Congratulations to HealthONE Rose Medical Center for taking home the Colorado Healthcare Communicators Grand Gold Leaf Award from the 2006 Gold Leaf Awards Dinner.
“Often when Rose Medical Center is mentioned in a casual conversation, someone will volunteer that they are or have a Rose Baby,” said Elizabeth Whitehead, Interim Director of Marketing at Rose. “It means something to be a Rose Baby, and people like to tell their Rose Baby story.”
Rose wanted to tap into this emotion, so they began facilitating these conversations through a clever, new Rose Baby campaign. The new Rose Baby campaign is a modern spin-off from the 20-year-old Rose “Floating Babies” campaign. Created by former Rose Director of Marketing Michelle Lefevre and Principal & Graphic Designer Veronica Sword of Pixelle Design, the successful campaign takes real-life Rose Baby stories and frames them as popular movie posters.
The campaign has regenerated buzz around the term, Rose Baby, and provides a forum at www.rosebabies.com for sharing fond memories. The hospital has enjoyed an outpouring of heart-warming Rose Baby stories, some of which have led to formal Rose Baby ads. In addition, Rose has seen an increase of Web hits of approximately 1,000 percent after the launch of each ad, providing a wonderful online marketing opportunity for the hospital. The campaign is a success because Rose taps into the emotional connection the community has with their hospital and babies, and they have the opportunity to present their services in a unique, fresh way to a new generation of Denverites.
Be sure to look for our next Rose Baby ad, Sara & MacKenzie, in the January 2007 issue of 5280!

INTERNATIONAL ASSOCIATION OF BUSINESS COMMUNICATORS BRONZE QUILL AWARDS
Client: Great-West Retirement Services
Category: Marketing Communications
Entry: Reality Investing Campaign
In 2005, Great-West Retirement Services introduced a new retirement planning offering named “Reality InvestingSM.” The new offering represented a significant departure from the one-size-fits-all account management approach typical of most retirement plans. In contrast, Reality Investing offers retirement plan participants a choice of account management options.
The strategy of the Reality Investing marketing campaign echoed the core values of Reality Investing itself: simplicity, flexibility, and uniqueness. Campaign materials were designed to achieve the following:
Capture attention – Create fresh, simple designs that are markedly different from the usual run of investment and retirement communications and that celebrate the uniqueness and diversity of people with different lifestyles and retirement needs.
Self-qualify – Enable employees to easily identify what kinds of investors they are.
Educate – Inform employees of the choices available and the cost of services, and supply a comprehensive overview of the features and benefits of each account management option.
Motivate – Encourage employees who lack the time, interest, or motivation to manage their own accounts to enroll in the Managed Account.
The success of the Reality Investing marketing campaign is best measured by the growth in the new participants and assets in the program.

PUBLIC RELATIONS SOCICETY OF AMERICA GOLD PICK AWARDS
Agency: Schenkein
Client: The Denver Foundation
Category: Media Relations, Less than $10,000
Entry: “Celebrating the Generosity of Metro Denver.
Schenkein’s media relations campaign in support of The Denver Foundation received top honors as the Grand Gold Pick award winner at PRSA’s recent Gold Picks awards ceremony. The Denver Foundation has been a vital resource for hundreds of local nonprofit organizations since 1925, and in celebration of its 80th anniversary, enlisted Schenkein to help the organization spread the word about results of its Giving and Volunteering Study. The study, analyzing local trends in philanthropy and community stewardship across multicultural boundaries, served as a call to action to Denverites to “dig deeper” to support local nonprofits. Results from the study illuminated various behavioral distinctions towards giving and volunteering regarding race, culture, age and income.  Taking these into account, Schenkein developed an overall messaging strategy, created a variety of customized pitches and conducted media outreach resulting in more than 4.5 million media impressions and coverage in more than 37 media outlets in the Denver metro area alone.
“We’re thrilled to receive such honorable recognition from our peers,” said Leanna Clark, APR, agency principal and co-owner. “Working with The Denver Foundation presented the opportunity to demonstrate our expertise in providing strategic counsel and leveraging research to achieve maximum exposure with media and key constituents for a great cause.”
Schenkein is a Denver-based national public relations firm specializing in brand building and reputation management. With more than 30 years in business, the agency serves a wide range of local, regional and national clients. Schenkein is consistently ranked by the Denver Business Journal as one of the largest public relations firms in Denver by revenues and number of employees. Schenkein is a partner of Pinnacle Worldwide, an international organization of independent public relations firms with more than 60 offices throughout the world, and also is a member of the Council of PR Firms.