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Contact Ken Custer at 303-277-9840.
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Special Feature - 2007 Best of Show Winners
The Best of Show Awards this year features winners from the Art Directors Club of Denver Annual Show, American Marketing Association Gold Peak Awards, Business Marketing Association Gold Key Awards, Colorado Healthcare Communicators Gold Leaf Awards, International Association of Business Communicators Bronze Quill Awards and the Public Relations Society of America Gold Pick Awards.
Each of the winners was asked to submit a write-up about the winning entry and a graphic that depicts the project. Once again, there is no doubt about the creative and results oriented ability of work in Colorado. For the most part, the judging was done by professionals in other parts of the country. A common comment from these judges was, “What great work is being done in Colorado.”
Congratulations to all the winners and everyone else who submitted work to compete. Also, congratulations to the award show Chairs' and their committees that do an awesome job of staging great events.
Art Directors Club of Denver Annual Show
Agency: Cactus Marketing & Communications
Client: State Tobacco Education & Prevention Partnership
Category: Campaign
Entry: Own Your C Campaign
Cactus <http://www.sharpideas.com/> was recognized by the Art Directors Club of Denver with 25 awards, including Best of Show for its “Own Your C television commercials promoting youth tobacco prevention. See it online at www.ownyourc.com.
Vedros & Associates Founder and Photographer NICK VEDROS, an ADCD awards show judge, described Own Your C as “Simply amazing, not only in scope of work but off the wall humor and creativity…The message was faint and subtle, but that made me investigate further. The creative team was fearless and it paid off.”
Own Your C (Own Your Choices), a comprehensive campaign produced in partnership with the State Tobacco Education & Prevention Partnership (STEPP), takes a fresh approach to youth tobacco prevention by encouraging teens to make wise choices not just about tobacco, but life in general.
Own Your C integrates traditional, viral, social networking and digital media channels that work in concert to form a potent, relevant brand that informs, engages and entertains 13 to 18 year olds. In addition to tobacco quitting tools, an interactive Web site and viral components, the campaign includes a series of irreverent television spots and rich media banner ads.
Cactus won awards in nine categories for clients including Knudson Manufacturing, Inc., Rio Grande Mexican Restaurant, STEPP and University of Colorado Hospital.
“We're extremely honored to be recognized by top industry creatives for our hard work over the past year,” said JOE CONRAD, Cactus Founder and Strategic Director. “I'm proud of the quality of creative work we've produced for all of our clients, and more importantly the results our work is generating.”
American Marketing Association Gold Peak Awards
Agency: Weise Communications
Client: Prostate Cancer Foundation
Category: Annual Report
Entry: Keeping Families Together
The Prostate Cancer Foundation was created 13 years ago to combat prostate cancer-currently affecting one in six men-and is 100% supported by private contributions. Their annual report is one of the Foundation's most effective ways of generating financial support.
Weise Communications created “Keeping Families Together” to show how prostate cancer affects both families and the individual. We worked closely with donors to gather mementos to convey the feeling of their family scrapbook. The survivors talked about significant moments in their lives after being diagnosed with prostate cancer. In an effort to increase donations, a remittance envelope was included on the last page of the book, following an appeal for support from the director of the PCF research committee.
Results: The PCF Board of Directors stated we captured the true essence of their mission and goals; donors who sent relatively small donations in the past each sent $10,000 because of the annual report; and significant contributions continue to come in through the remittance envelopes.
TRACY WEISE-Account Executive
JAY WEISE-Creative Director
JULIA WEISE-Art Director
To find out more about what Weise Communications can do for you, contact Tracy Weise at 303.996.9940 or email to tracy@weiseideas.com.
Business Marketing Association Gold Key Awards
Agency: Monigle Associates
Client: Abacus
Category: Corporate ID Programs
Title: Abacus - A Re-energized Visual
Recognized primarily as a database cooperative for catalog retailers, Abacus was faced with the challenge to re-launch its brand to past, current, and prospective customers. The goal was to signal that Abacus is a solutions partner with a greater breadth of product sets that are relevant to a broader range of markets.
Monigle Associates, a leading provider of branding and corporate identity strategies and solutions in Cherry Creek, was engaged to develop a new identity for Abacus including a new logo, design system and signage system. A significant amount of time was devoted to all-employee orientation sessions where the brand positioning "enabling intelligent marketing" emerged. This brand promise served as the foundation for the visual identity as well. The idea behind the visual expression was finding the hidden; seeing what others can't (needle in a haystack) and a simple and distinctive visual approach was implemented.
Lastly, to galvanize the organization to truly "live the brand," Monigle's Brand AmbassadorSM program included employee brand sessions where the new identity was introduced. Each participant received a brand book and engaged in exercises developed to stimulate awareness of the new brand.
Monigle Associates received the 2007 Gold Key Award from the Colorado Chapter of the Business Marketing Association for the category “Best in Show: Corporate Identification Programs” for their work for Abacus.
Monigle also received Gold at the American Marketing Association's (AMA) 19th Annual PEAK Awards in June 2007.
Colorado Healthcare Communicators Gold Leaf Awards
Agency: EDC-D's In House
Designer: Design Visions
Client: Eating Disorder Center
Category: Print Campaign
Eating Disorder Center of Denver took home the Grand Gold Leaf award for its 2007 print advertising campaign at the annual Gold Leaf Awards dinner sponsored by the Colorado Healthcare Communicators.
Colorado Healthcare Communicators is the state's public relations and marketing society for healthcare professionals. The Grand Gold Leaf award was given to EDC-D in recognition for outstanding work in planning/goals, execution, results and overall excellence. EDC-D scored 116 out of a possible 120.
EDC-D created the advertising campaign to increase the number of inquiries and patient admissions. Working with an outside graphic designer, Design Visions, EDC-D's marketing staff developed a concept that focused on several hard-hitting facts about eating disorders. Five new ads were created, featuring stock photos with a “factoid” to grab the attention of the audience.
The ads ran once a week in The Denver Post, Rocky Mountain News, 5280, Westword, Villager and Boulder Daily Camera for eight weeks, starting in February 2007.
In March 2007, the Center saw the highest number of phone and web inquiries since the facility opened and patient admissions increased by 10%. Phone and web inquiries increased by 25% and web traffic by 131% over first quarter 2006.
International Association of Business Communicators Bronze Quill Awards
Agency: CTA Integrated Communications
Client: CTA Integrated Communications
Category: Corporate Identity/Logo
Entry: A New Face (Logo) on a 21-Year-Old Firm Stimulates Growth
CTA Integrated Communications received five awards from the International Association of Business Communicators, including the “Best of Show” Award for the agency's own rebranding and logo development.
“We are very proud of these awards, especially Best of Show,” said SHIRLEY THOMPSON, CTA's President and CEO. “We are pleased at how well our new branding has been received among clients, prospective clients, the investment community, media and other spheres of influence.”
Celebrating 21 years in business, CTA Public Relations changed its name to CTA Integrated Communications in 2006 to broaden the agency's market reach and expand its overall image to reflect the variety of services the agency provides to its clients. The new name needed a new logo to visually reflect and reinforce the multi-disciplined, integrated approach CTA utilizes in clients' public relations and investor relations programs, creative development and interactive services. To help the new logo have staying power, CTA utilized a layout and color scheme that was progressive and modern, but wasn't too trendy. External perceptions from the target audience confirmed that the agency's new corporate identity closely mirrored CTA's creative, progressive and integrated approach. Successfully fulfilling its objectives of cross-selling its services to existing clients and attracting new business, CTA experienced a 30 percent increase in revenues and gained more than two dozen new clients during the year.
Founded in 1985, CTA Integrated Communications is a national agency providing award-winning, results-driven public relations, investor relations and creative services to companies worldwide. For more information, case studies, client testimonials and a complete review of services, visit www.ctaintegrated.com or call 303-665-4200.
Public Relations Society of America Gold Pick Awards
Agency: KS Communications
Client: Twenty Ninth Street/Macerich
Category: B2B MarCom, Budgets Greater Than $25,000
Entry: Twenty-Ninth Street Opens Its (Out)Doors
KS Communications and Twenty Ninth Street, Boulder's newest retail district, walked away with the whole store when awarded the Grand Gold Pick at the Colorado Chapter's 2007 Public Relations Society of America Gold Pick Awards in September. Earning this year's only perfect score from the judges, the entry recapped the multifaceted communications program launched to prepare the new center for its October 2006 opening.
Among the key elements of the program were an extensive publicity campaign resulting in more than 192 newspaper articles and 32 broadcast segments; community relations programs to engage the public in the center's development; support for the center's innovative Wonder of Science, a permanent, on-site installation of large-scale interactive exhibits developed by seven renowned national science entities based near Boulder; a festive pre-opening celebration benefiting Boulder's Impact on Education featuring Grammy-nominated Thomas Dolby, the composer of the smash hit “She Blinded Me With Science;” and a jam-packed weekend of grand opening events.
Together these coordinated strategies set the stage for one of the most successful opening weekends for Macerich, the parent company of Twenty Ninth Street, and the center's more than 60 retailers and restaurants.
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