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General Interest
Smaller Target, Bigger Bull's-eye
The Art of Humor in Advertising
Marketing Metrics: Where to get them? Which ones work?
Small Businesses Drive the Global Economy
How Small and Medium-Sized Businesses Are Using the Tools of the New Economy
Integrate All for Supercharged Marketing Results
Using Email In The Direct Marketing Mix
Boosting Business With Better Writing Skills
"Holistic" Approach to Branding Among Top Trends in 2003
Trade Shows: Boom or Bust?
GET MORE WORK DONE ... AND STAY SANE
The Cable Center - A record of the past, a glimpse into the future.
List Brokerage - How to get your money's worth
Marketing in Turbulent Times: Don't Give Up the Ship
A Basic Guide to Affiliate Marketing Programs
A Brief Guide to the STAT-USA Internet Database
On-Line Market Research: Using Technology to Improve Your Information
TOTING THE BAGGAGE INTO 2002: The Agency's Opportunity
Grading Your Database Marketing Consultant
Special Feature: Introductions Make For Interactive Presentations
Special Feature: Getting More Value from an Interim Marketing Manager

General Media
Making It In Today's Film/Video Business
THE POWER OF ANIMATION
THE NEW FILM & VIDEO INDUSTRY: GETTING OUR SHARE
SO MANY CHOICES....Printing - From Traditional to Digital
COVER ALL THE BASES:Across the board postage increases between .2 and .3 cents took effect July 1, 2001
Animation ... Selling Beyond the Cels
Making your Foreign Language Video Production a Success

Internet
Is Your Website Hurting Your Business?
A Hidden Treasure in the Visitor Mix
On-Line Market Research: Using Technology to Improve Your Information
Code: Create Once - Deliver Everywhere
MAKING A WEBSITE USABLE
Assurance Protocols and Small Web Retailers
The Hidden Power of the Internet
THE INTERNET: Adding To The Media Mix
Is Your E-Marketing Still Blindfolded?
Quick, Cost Effective, and Targeted Communication

Search Engines
Keyword Meta Tags - The Secret to High Search Engine Rankings. NOT!
Search Engine Submission: Is Anything FREE Anymore?

Public Relations
The Role of Public Relations in Today's Business Climate
IT IS OFTEN SAID THAT THE FIRST IMPRESSION IS THE MOST LASTING

Exporting & World Marketing
Trade Logistics 101: An Introduction to Forwarding
A San Diego Company Uses the Internet to Go Global
New and Exciting Business Opportunities with Foreign Language Projects

Legal Issues
WILL THE FCC OWNERSHIP RULING EFFECT ADVERTISING?
Overlooking or Foregoing a Name Search Can be a Costly Mistake
Overlooking or Foregoing Federal Registration of a Trademark Can be a Costly Mistake


Jobs/Staffing
WHERE ARE THE JOBS? A PEEK AT THE FUTURE
Prospective Employers Get Creative in a Downsized Economy
The Art of Business: Staffing Strategies for Troubled Times

Government Reports
A Brief Guide to the STAT-USA Internet Database
Falling Through the Net: Toward Digital Inclusion
International Market Insight: New Canadian Personal Information Protection Legislation
A BASIC GUIDE TO EXPORTING Part 3: Market Research: A look at the market research needed to export profitably.

Country Commercial Guides
See the World Marketing Guides and Data Section

Colorado Media
Television's 50 Years in Colorado
FROM BLACK & WHITE TO DIGITAL COLOR: CHANNELS 4 & 7 TURN 50
DENVER RADIO: 80 Years of Change
Colorado: Making It In Today's Film/Video Business
FILM & VIDEO IN COLORADO: The Move To New Media


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E-Commerce
by Jeffrey F. Rayport, Bernard J. Jaworski