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Contact Ken Custer at 303-277-9840.
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by Ken Custer
MERCY HOUSING SELECTS 90OCTANE FOR SEM PROGRAM
Mercy Housing, a national nonprofit affordable housing organization based in Denver, has hired conversion-driven marketing agency 90octane to create and implement an integrated search engine marketing program. On behalf of Mercy Housing, 90octane has applied for and secured a Google Grant™ that will support paid search advertising efforts and the overarching SEM program.
"We are excited to partner with 90octane to increase awareness about Mercy Housing's work throughout the country," said GARTH JORDAN, Mercy Housing Vice President of Resource Development and Marketing. "Through 90octane, more people will learn about the importance of program-enriched affordable housing and how it improves the lives of low-income families, seniors and people with special needs."
90octane has also completed its 3rd annual Mustache Challenge, a contest pitting staff members, clients and friends of the agency against each other in a race to grow the most outlandish mustache. Winner SEAN VOORHIES earned a $500 donation to his favorite nonprofit - The Elias Fund (www.eliasfund.org).
For more information, visit www.90octane.com or email jimgrinney@90octane.com.
104 WEST PARTNERS AWARDED THREE HERMES CREATIVE AWARDS FOR PR
104 West Partners, a strategic communications firm, was awarded with two Platinum and one Gold Hermes Creative Awards for its work on behalf of BitGravity, The March of Dimes Colorado Chapter and MX Logic. The Hermes Creative Awards recognizes outstanding work in the industry while promoting the philanthropic nature of marketing and communication professionals.
One of the Platinum Awards was for the March of Dimes Colorado Chapter campaign, “Tiny Survivors: Colorado's Fight Against Infant Prematurity.” 104 West deployed an aggressive, objectives-driven media relations campaign leveraging the nation's first Premature Birth Report Card grading each state's rate of preterm birth.
104 West won another Platinum Award for “Bit-by Bit: BitGravity Gains Ground on Competition and Earns a Seat at the Table,” which introduced BitGravity into a crowded market dominated by a few well-known behemoths. The Gold Award was for 104 West's media relations campaign that transformed the MX Logic blog into a media hub that leveraged fresh content and increased the company's visibility and credibility as a leading email and Web security provider.
For more information, visit www.104west.com or 104 West on Facebook.
AMÉLIE COMPANY CHOSEN BY CDOT FOR PR, CREATIVE DEVELOPMENT
Amélie Company, a Denver-based advertising and public relations agency, announced that the Colorado Department of Transportation (CDOT) has selected the agency for specialized public relations and consulting, creative development, and production services specifically as they relate to implementation of federally funded campaigns in Colorado.
“We are thrilled to have been chosen by CDOT,” said ROBIN ASHMORE, Amélie Company Principal. “This is a great opportunity for our team and we are excited to work closely with such an important organization.”
“CDOT's goal is to improve communications with the public, improve public education and informational flow and improve overall traffic safety,” said HEATHER HALPAPE, Safety Programs PR Manager. “Amélie Company met our needs and displayed strong qualifications and we look forward to working with them.”
The scope of work includes development and execution of large, federally funded statewide safety campaigns including Motorcycle Safety and Child Passenger Safety. Public relations services include media relations and event planning, while creative services comprise web site development, printed material and advertising campaigns.
More information can be found on www.ameliecompany.com.
BIG GREEN RABBIT SCORES BIG-TIME WEBBY AWARDS
Colorado's own, BIG GREEN RABBIT website scored two coveted, 'Official Honoree' Webby Awards for its website in the categories of: Best Use of Animation or Motion Graphics and Youth.
The Webby's are to Websites what the Emmy's are to TV and what the Oscars are to Film. The Big Green Rabbit already received 2 Emmy nominations (Heartland Region) last year. Created in cooperation with web strategy, design, and development firm, Slice of Lime, BigGreenRabbit.com captured the two Webby 'Official Honoree' Awards, standing along side media giants Playhouse Disney and the new Sesame Street website and Thomas and Friends.
To learn more about BIG GREEN RABBIT episodes, songs and activities, visit BigGreenRabbit.com. or BigGreenParents.com. To learn more about Slice of Lime visit www.sliceoflime.com.
BMA UNLOCKS THE SECRETS OF THE GOLD KEY
On April 24, the Colorado Chapter of the Business Marketing Association (BMA) held their annual Gold Key Awards “The Secrets of the Gold Key” at the Comedy Works South. Over 160 attended the event to receive a myriad of Gold and Silver Key Awards.
The evening started with hors d'oeuvres, cocktails and networking, then into a great dinner followed with the presentation of awards. Emcee for the evening was GLENN THAYER, professional master of ceremonies. Special personal awards included the President's Award presented to CARLA JOHNSON, Type A Communications and the prestigious Communicator of the Year to VIKI MANN, CBC, Mann Marketing.
Along with Gold and Silver Keys, five special awards were made. Best Production went to PG Exhibits for “Skins-Exhibiting Beyond Reason;” Best Creative to Leopard for “Siemens PLM Campaign;” Best Strategy to Leopard for “SAP-In the Room Video Series;” and Best Results to Faction Media for “Avaya Interactive Phone Designer Tool.” Best of Show honors went to Leopard for “IBM Mashups Product Demonstration Animated Video.”
Co Chairs of the event were TIFFANY DUNCAN, tw telecom; and MARIAN ROBINSON, Baxa Corporation. Their hard working committee had the evening will planned and was fun for all.
For more information about BMA Colorado, go online to www.bmacolorado.org.
BMA MEET-UP PROVIDES NETWORKING OPPORTUNITY
On May 7, the Colorado Chapter of the Business Marketing Association held their monthly Meet-up at the Tavern Uptown. Members and guests took advantage of the opportunity to meet and get to know one another.
For more information about BMA, go online to www.bmacolorado.com.
BPC MEETING FEATURES HISTORY OF ELITCH GARDENS
On May 6, the Broadcast Professionals of Colorado (BPC) held their annual meeting at the Aurora Summit Steak house. After a brief business meeting, KEVIN CAUSEY, Co-founder and Board Chair of the Historic Elitch Gardens Theatre Foundations presented a history of the venue and current pans to restore the facility.
Causey provided many stories of the historic theatre and detailed the current efforts in restoration. Following his presentation, several members of the BPC that had worked radio and TV remotes from the theatre and the Trocadero Ballroom over the years, spoke of the great times featuring big bands and famous stars who frequented the historic park.
For more information about the BPC, go online to broadcastprofessionals.net.
CITIZEN PICTURES ADDS ONE IN NEW BUSINESS DEVELOPMENT
In an ongoing effort to be Denver's top production company, Citizen Pictures has hired RON PATRICK for New Business Development in corporate and commercial production. In addition to more than 15 years of business-to-business sales and marketing for corporations like Siemens and AT&T, Patrick has a diverse background in entertainment marketing and production.
Most recently, Patrick produced and hosted a 30-minute television program covering the arts and entertainment scene in Colorado. Prior to that, he was heavily involved in the music industry, as both Promotions Director for a national recording studio and as a partner in a Colorado-based music magazine. In his new capacity with Citizen Pictures, Patrick will be responsible for connecting Colorado businesses with Citizen Pictures' top-shelf productions in corporate, commercial and web-based programming.
For more information, go to www.citizenpictures.com and www.base2studios.com or call 303-455-5200.
CITIZEN PICTURES SHOOTING SPOTS FOR LOCAL AGENCIES
Production company Citizen Pictures produced and directed new TV ad campaigns for Byrne Healthcare “HealthAware,” and for Greenhouse Partners and its client, St. Louis-based Charter Communications.
For Boulder-based Greenhouse Partners and its client Charter, Citizen Pictures produced and directed a new TV ad campaign called “Committed to You.” The four quirky-friendly TV spots were shot on green screen on the Citizen Pictures stage and edited and composited by the Base2Studios post-production team of Editor MARK TARAS and Head Designer JIM BRISNEHAN. The spots featured local on-camera talent as Charter “employees” and reinforced Charter's commitment to its customers.
Healthcare solutions provider Byrne Healthcare needed to create a TV campaign that would help drive people to the web for free stroke and heart disease risk-assessment tests. So Byrne commissioned Citizen Pictures to direct and produce a “man on the street” creative concept which included question-and-answer sessions with random passers-by at a local mall asking questions like, “How do you feel today,” and, “Do you think you're at risk for a heat attack?” The answers from the on-camera participants were cut with surprising statistics on the prevalence of the diseases. The spots were shot on location at Colorado Mills Mall in Golden, Colorado, and edited at Citizen Pictures' sister company Base2Studios.
Both TV ad campaigns can be viewed at www.citizenpictures.com.
CITIZEN PICTURES SHOOTING SPOTS FOR LOCAL AGENCIES
Production company Citizen Pictures produced and directed new TV ad campaigns for Byrne Healthcare “HealthAware,” and for Greenhouse Partners and its client, St. Louis-based Charter Communications.
For Boulder-based Greenhouse Partners and its client Charter, Citizen Pictures produced and directed a new TV ad campaign called “Committed to You.” The four quirky-friendly TV spots were shot on green screen on the Citizen Pictures stage and edited and composited by the Base2Studios post-production team of Editor MARK TARAS and Head Designer JIM BRISNEHAN. The spots featured local on-camera talent as Charter “employees” and reinforced Charter's commitment to its customers.
Healthcare solutions provider Byrne Healthcare needed to create a TV campaign that would help drive people to the web for free stroke and heart disease risk-assessment tests. So Byrne commissioned Citizen Pictures to direct and produce a “man on the street” creative concept which included question-and-answer sessions with random passers-by at a local mall asking questions like, “How do you feel today,” and, “Do you think you're at risk for a heat attack?” The answers from the on-camera participants were cut with surprising statistics on the prevalence of the diseases. The spots were shot on location at Colorado Mills Mall in Golden, Colorado, and edited at Citizen Pictures' sister company Base2Studios.
Both TV ad campaigns can be viewed at www.citizenpictures.com.
FREEDOM SERVICE DOGS AWARDED STRATEGIC BRAND INITIATIVE
Freedom Service Dogs (FSD), a 501(c)(3) nonprofit organization that rescues dogs from shelters, custom-trains them and provides them for service to people with disabilities, has been selected by Denver's Cranium Studio as its charity of choice to receive a complete Brand Research, Development and Marketing Plan at no cost. The project was awarded to Freedom Service Dogs after competing among many other nonprofit organizations.
Cranium Studio created the contest in celebration of its 20th anniversary and to help a deserving nonprofit benefit from the expertise of the Cranium staff. This high-level strategic branding effort is of significant value to a nonprofit organization. A project of this magnitude is often beyond the budgetary means of a nonprofit the size of Freedom Service Dogs.
“We are honored to be the recipient of such a generous gift from Cranium Studio,” said SHARAN WILSON, FSD Executive Director. “The need for our services has increased considerably - people with disabilities, returning veterans from Iraq and Afghanistan and children with mental health conditions such as autism are all seeking trained and certified service dogs.”
“We selected FSD for this award because we believe in its mission, and it is at a point in its evolution where a strategic branding program is a critical element to its growth,” said ALEX VALDERRAMA, Cranium Studio's Principal and Creative Director. “The state of our economy has greatly challenged nonprofits, and we are happy to offer our expertise to help FSD gain visibility and open some doors to additional funding and support.”
For more information, please visit http://www.freedomservicedogs.org/.
For more information about Cranium Studios, go onlne to www.craniumstudios.com.
9NEWS DIRECTOR DENNIS TO JOIN HEARLAND EMMY SILVER CIRCLE
Vice President and News Director PATTI DENNIS started at 9NEWS in 1981 as a weekend producer. Now, 28 years later, the Heartland Chapter of the National Academy of Television Arts and Sciences will induct Dennis into its prestigious Silver Circle.
“Patti has been a sterling asset to this organization for many years,” said 9NEWS President and General Manager, MARK CORNETTA. “Patti has guided our news department through an unprecedented period of success and change. It's difficult to quantify her contributions to 9NEWS because her influence is felt everywhere. We've been lucky to have her leadership and passion as a driving force in our organization.”
The Silver Circle is not an award, but rather a society of honor. The Silver Circle was established to recognize individuals who have devoted a quarter of a century or more to the television industry, and who also have made a meaningful and significant contribution to broadcasting and/or new media. The Heartland Emmy Silver Circle induction ceremony will take place at the Heartland Emmy Awards, Saturday, July 18, 2009.
For more information, go to www.9news.com.
METRODENVERDINOS' BRUNCH GATHERS VETERAN MEDIA, AGENCY MEMBERS
On April 4, the MetroDenverDinosaurs held their semiannual brunch at the Fresh Fish Company. Over 75 members that worked in the media, agency and supplier business prior to 1984 gathered to reminisce and renew old times. The next brunch in the fall will celebrate the organizations 25th Anniversary.
JKD & COMPANY CELEBRATES 20 YEARS OF BUSINESS
To celebrate the anniversary JANE DVORAK, APR, Owner, took 20 people including clients, interns, and friends to the opening weekend game of the Colorado Rockies.
JKD & Company has been named the agency of record for Rocky Mountain Agribusiness Association (RMAA). RMAA join the client ranks of Applewood Plumbing Heating & Electric, Performance Velocity, Bear Creek High School Community Foundation and Sales Productivity. “In a tough market like this, the challenge of a new client is even better,” Dvorak said. JKD & Company will be providing strategic planning and industry relations counsel.
Along with the, anniversary baseball game, Dvorak announced her introduction into the new media sector. “I've even jumped into the social media world,” said Dvorak. “It's all about keeping up with the changing times and I'm having a blast doing it.” JKD & Company launched a new Web site along with a Facebook page to network with current and future clients. She has been exploring on Twitter and learning how to make a pitch with this new social media tool, “Who would have thought a pitch was a “twitch” in the Twitter world,” she said.
For more information about JKD & Company contact Dvorak, APR at jane@jkdjane.com, visit www.jkdjane.com or call 303-238-3011.
KELLEY AND LINHART TEAM UP FOR GIRL SCOUTS
Girl Scouts of Colorado, Denver Service Center, is announce that BARBARA A. KELLEY, 2008 Woman of Distinction honoree and a Partner at the law firm of Kamlet, Shepherd and Reichert, LLP and SHARON H. LINHART, 2004 Woman of Distinction honoree and Managing Partner, Linhart Public Relations are the Co-Chairs for this year's 13th annual Women of Distinction event in Denver. The event is to be held on Wednesday, Oct. 7 at the Seawell Ballroom. As Co-Chairs, these women will help plan the festivities for this annual Girl Scout fundraising program that recognizes of outstanding women in the business and philanthropic communities.
Girl Scouts of Colorado inaugurated the Women of Distinction program in 1997 to coalesce outstanding women dedicated to helping Girl Scouts build girls of courage, confidence, and character who make the world a better place. To date 347 women have been named to this esteemed honor.
For more information on the 13th annual Women of Distinction event and how you can help, contact FRIEDA SANDS at 303-607-4842 or email frieda.sands@gscolorado.org.
WESTWOOD COLLEGE SELECTS GROUNDFLOOR MEDIA AS NATIONAL PR AGENCY
GroundFloor Media Inc. Denver-based public relations agency, announced that it has been selected as the national public relations agency of record for Westwood College, an institution of higher learning with 17 campuses across the country and a top-ranked online campus. GroundFloor Media was selected through a competitive bidding process from among several Colorado-based communication agencies.
GroundFloor Media will develop and execute an integrated communication program, including proactive media relations, social media campaigns, local marketing activities and community outreach programs for Westwood, leveraging both its senior-level public relations professionals and its GroundFloor Social Media team (GFsM).
“We look forward to working with GroundFloor Media to help elevate our quality, career-focused undergraduate and graduate programs that prepare students to launch, enhance or change careers,” said PHIL SMITH, Director of Marketing Communications for Westwood College. “It is a true honor to be able spread the word about Westwood College and its amazing students and faculty,” said LAURA LOVE, Founder and President of GroundFloor Media.
For more information, call 303.865.8110, and for a complete list of clients and capabilities, visit www.GroundFloorMedia.com.
VAIL VALLEY'S HILL & COMPANY RECEIVES NATIONAL TELLY, MERGES WITH AEVIUM
Hill & Company, Integrated Marketing and Advertising was awarded a Bronze Telly Award for their commercial introducing the Spa of the Rockies for Glenwood Hot Springs. The Spa, which focuses on health and wellness opened in October, 2008.
“I credit innovation and the great communication we've experienced in our partnership with the Glenwood Hot Springs for enabling the creation of an award-winning commercial,” says LINDA HILL, President of Hill & Company.
The commercial was created by a team that included: Vice President and Creative Director of Hill & Company, TIM CAMPBELL; Account Manager at Hill & Company, LINDA HILL; STEPHEN J. FORT, Mindsweep Productions; model, CARRIE PAGANO and the staff at Glenwood Hot Springs.
Hill Aevium officially launched in May as the agency that blends proven marketing and advertising ideals with progressive and innovative website development, design and solutions. Hill Aevium will offer clients the convenience of two locations and 15 professionals along with a full suite of integrated solutions including marketing and communications strategies, brand creation and evolution, distinctive messaging, custom software application development, and advanced Internet technologies.
The Management team includes Linda Hill, President; RYAN SERPAN, Vice President, Operations Director; TIM CAMPBELL, Vice President, Creative Director, CHAD SERPAN, Interactive Development Director and Chris Powell, Interactive Art Director. The Denver office is located in Lakewood and the Edwards Office is located just west of Vail.
For more information call 970-926-6700 or go online to www.hillaevium.com.
HOSTWORKS ADDS CLIENT, STOCKER AS COO, TWO STAFFERS PROMOTED
Pelvic Specialty Care of Englewood and Denver selected HostWorks, Inc to completely overhaul the web presence of their five sites, manage pay per click advertising and add significant web application software for internal processes.
THOMAS A. STOCKER returns to HostWorks as Chief Operating Officer and will support Project Management and Sales and Marketing. JIM EASTERLY has been promoted to IT Director, and KEN SABEY was promoted to Director of Sales. The promotions took effect April 26.
HostWorks, Inc provides web development, design, hosting, e-commerce applications and its proprietary Content Management System to over 700 clients and is a privately held company.
For more information about HostWorks, go online to www.hostworks.com.
IMAGE AUDIOVISUALS RANKED AMONG TOP 100 WOMEN-OWNED BUSINESSES
Denver-based Image Audiovisuals, a full-service audiovisual services company, has been named among Colorado's Top 100 Women-Owned Businesses recognized by ColoradoBiz Magazine. Under the guidance of Owner and CEO DIANA MUELLER, Image AV is one of the premier audiovisual solutions companies in the Rocky Mountain region.
“Image Audiovisuals is honored to join such an extraordinary group of businesses on the ColoradoBiz Magazine list,” said Mueller. “Thank you to ColoradoBiz Magazine for continuing to support and encourage women-owned businesses in our state.”
Founded in 1988, Image AV completes more than 2,500 projects annually and is one of the largest Western U.S. audiovisual providers. It offers a wide range of services, including advanced meeting presentation technologies, multi-media production and duplication, commercial integrations systems, home automation and home theater services.
For more information, visit www.imageAV.com or call 800-818-1857.
!MPOSSIBLE CREATES TV SPOTS FOR EXPEDITION HEALTH
When the Denver Museum of Nature & Science calls, the team at !MPOSSIBLE can't help but revert to a childlike state. Their enthusiasm for the Museum's mission always translates into fun and fanciful television spots, which hopefully draws crowds of both the young and the young-at-heart. Thus, TV spots for the new permanent exhibit Expedition Health were created.
For more information about !mpossible pictures, go online to imposssiblepictures.com.
INGATHER RESEARCH ADDS PEOPLE AND AWARDS
BRET AGRE is back on the INGATHER RESEARCH team. He brings over five years of experience in marketing research. “It's great to have Bret on back on board as a key player on the INGATHER management team,” says President, CHRISTINE COOK. Bret worked with INGATHER in the past for two years and brings a wealth of information to the group.
INGATHER'S newest addition is young CORI ANTON. She comes to INGATHER with a background in media, design, journalism and marketing from the University of Northern Colorado. “Cori's great attitude, persistence and willingness to work hard makes her a great fit at INGATHER. Her winsome personality lends very well with both clients and respondents,” says JULIA ASP, INGATHER'S Partner/Director of Operations. Anton also recently joined the BMA as one of their newest young professional members.
As STEVE WARD graduates from the University of Northern Colorado in May, he will be more prepared for today's job market thanks to the Colorado Business Marketing Association. Ward participated in the BMA Colorado Chapter's annual student resume review and interviewing event held on April 8th. He sharpened his resume and polished his interviewing skills to take 3rd place honors in this years event. The event was made possible by a great committee of BMA professionals who went above and beyond to help all of the area colleges' 2009 graduating students be more prepared as they get ready to enter into the marketing field.
INGATHER receives top ratings in the newly released Impulse Survey of Focus Facilities. Each facility is scores based on six quality ratings which include: recruiting, personnel, the physical facility, location, food service, and value. There were 1,003 facilities across the US as well as several a broad rated in this year's edition. INGATHER received the highest “overall” rating among all of the focus group facilities in Denver.
For more information about INGATHER Research, go online to www.ingatherresearch.com.
DIGITISE MEDIA RELEASES NEW SMARTTV™ TECHNOLOGY
DigiTise Media has launched a digital new media network representing a true convergence of technologies including cable and satellite television, mobile phones, PCs and the Internet. SmartTV™ technology offers retail business digital content branded specifically for their company. Another unique feature is the ability of clients to pick which content segments are run, on a schedule they create by location, via an online portal accessed through a computer or a mobile telephone. Granting total control of the digital video content being delivered via broadband to SmartTV™ screens also guarantees that competitors' commercial advertisements will never be shown in client locations.
“PetTales.TV is dedicated to the health and well-being of animals and is hosted by former Denver news anchor and certified veterinary technician, ERNIE BJORKMA,” explains Business Development Lead RON KAHAN. “In addition to PetTales.TV in animal clinics, shelters and pet retailers, we've launched MusicFreq.TV, a music video channel spotlighting local indie musical artists, a Travel & Lodging channel delivering live local airport flight delays and cancellations, and naturally, the QSR Channel for restaurant dining rooms.
DigiTise Media is a new media network, based in Lakewood, CO. For additional information on the company's SmartTV™ technology service, contact RON KAHAN 303-843-6200 rkahan@digitisemedia.com.
LINHART PR ADDS PR VET KELLY WOMER AS VP
Linhart Public Relations, a Denver-based national public relations and corporate communications counseling firm, announced that Chicago corporate communications and public relations veteran KELLY WOMER, APR, ABC, has joined the firm as a Vice President.
Womer joins Linhart PR after working as an independent public relations consultant for nearly two years. As a consultant, Womer worked with corporate clients including McDonald's Corp. Aviva USA and other firms to provide M&A and restructuring strategies; issues management; business positioning; communications measurement; community relations; social media; and executive communications, among other services.
Before leading her successful independent practice, Womer served as a Principal and Acting Manager for the Chicago office of Carmichael Lynch Spong (CLS). While at CLS, Womer led award-winning integrated consumer marketing campaigns to drive sales and brand awareness of new and existing products for various blue-chip companies.
Womer's responsibilities at Linhart PR will include client service, strategic counsel and staff development, with an emphasis on the firm's corporate clients. Womer also will help expand Linhart PR's capabilities in employee engagement and organizational communications.
“We are thrilled to have Kelly join the Linhart PR team. With nearly 20 years of world-class corporate communications and consulting experience, she will help us take our service to clients to the next level,” said SHARON LINHART, Linhart PR Founder and Managing Partner.
For more information, visit Linhart PR online at www.linhartpr.com.
LIQUID COMPASS LAUNCHES MEDIA PLAYER, ADDS SENIOR DEVELOPER
Liquid Compass, a streaming delivery network to the radio industry, announced the that it is launching its next generation LC Pro Flash media player with its broadcasters in Charlotte, Atlanta and San Antonio.
The fully-functional Flash player ties together the broadcasters web, mobile, live/on-demand and video streaming initiatives. Listeners to stations on the Liquid Compass Streaming Network now will have the ability to sort through videos, last played songs, search through other stations or side channels on their group/network, send the station's stream to their mobile devices, view the station's home page, and more.
Liquid Compass announced that STEPHEN “TAG” LOOMIS, a pioneer in the development of streaming software technology, has joined the company as Senior Developer. Loomis comes to Liquid Compass with more than 20 years of experience in software development and design.
More information about Liquid Compass is available at www.liquidcompass.net.
RESONANT RESEARCH CELEBRATES 10 YEARS WITH NEW WEB SITE, GREAT STORIES
Resonant Research, a Denver-based market research firm, will be marking its 10-year anniversary with the launch of the company's redesigned web site. The site elaborates on the firm's abilities to provide custom market research for product, brand and market development to B-to-B and B-to-C sectors.
But it's the singular - and sometimes peculiar - stories of what clients have learned from Resonant Research's work that resonate with the firm's President, TERRI MAIZE. Maize has over twenty years of experience in the market research industry.
One recent project involved working with news-engaged citizens in the largest U.S. cities to determine how core global problems of the 21st century can be solved through the promise of science. “We used mind-mapping and collage techniques, among others, and the results were imaginative, insightful and very visionary,” said Maize.
Another recent study involved examining apparel lines for a national retailer interested in rural market opportunities. Snap-down button Western shirts? According to rural participants in the groups, “Perfect for city folks going to Brooks & Dunn concerts,” said Maize. Overalls? “Only for grandpas.” Average waist size for overalls? “54 inches.”
Clients readily acknowledge the expertise provided by Resonant Research. According to CYNDI BOEHM, Market Intelligence Manager at Gates Corporation, “Terri's quick study of our markets, along with her unique aptitude for sorting through the noise to find the key insights has helped Gates to make better decisions that have saved our company a lot of money in the process. Besides that, she's just plain fun to work with.”
KATHARINE CONROY, past President of Colorado AMA and currently General Manager of Online Market Development with Microsoft Corporation comments, “Terri brings wonderful insight and delivers actionable levers that drive business results. It's been a pleasure working with Terri through Colorado AMA over many years, as well as on the research side.”
For more information, contact Maize at Resonant Research, 303-399-4424, and visit www.resonantresearch.com.
SARAH ENGLE PROMOTED TO METZGER ASSOCIATES' CFO
Metzger Associates has promoted SARAH ENGLE, CPA, to Chief Financial Officer. Engle has worked for Metzger Associates as its controller since 2004. In her new role as CFO she will be responsible for the overall financial management of the agency whose client base ranges from telecomm to aerospace and from alternative energy to healthcare.
“For nearly two decades, we have worked with some of the country's most innovative and creative start-up companies and early-stage entrepreneurial ventures,” said JOHN METZGER, Founder and CEO. “Having Sarah onboard as CFO cements our ability to counsel and strategize with our clients on investor targeting and communications.”
For more information about Metzger Associates, visit www.metzger.com or www.metzgerblog.com.
NDAC OUTSIDE VOICES SERIES FEATURES NATIONAL SPEAKERS
On April 23, The New Denver Ad Club (NDAC) held the first in the Outside Voices speaker series at the Curtis Hotel. Featured speaker at this event was STEFFAN POSTAER, Chief Creative Officer, Euro RSCG, Chicago. He heads one of the world's largest advertising concerns, and has traveled the world giving often-provocative talks related to his profession. A copywriter by trade, he is perhaps best known for his provocative work on behalf of Altoids, The Curiously Strong Mints, now in the Obie Awards Hall of Fame.
Postaer is also author of The Happy Soul Industry, a novel about his newest client: God. “ A wickedly modern fable about good and evil, God looks for an advertising agency to fix her brand as America's population looks for its soul.” His presentation centered on copywriting: Inspiring belief and creating cult-like belief systems for brands.
On June 25, The Outside Voices series will present two worldwide legends speaking on “Size Matters.” According to ALLEN ROSENSHINE, Chairman Emeritus, BBDO Worldwide, and KEITH REINHARD, Chairman Emeritus, DDB Worldwide, misguided wisdom has often suggested that size is the enemy of advertising creativity. In their “Size Matters” presentation, these two members of the AAF Advertising Hall of Fame offer a spirited "au contraire," and make a very entertaining case for advertising's biggest holding company and its major global entities being the source of much of the industry's best work. And, typical of creative siblings, they compete as much with each other as with the rest of the business. Whether or not they convince, they will certainly entertain. Advertising Age has recognized Rosenshine and Reinhard as two of the most influential figures in advertising history.
“Size Matters” will be presented at the Gates Concert Hall in the Newman Center for the Performing Arts at the University of Denver from 5:30-8PM June 25. For more information, visit www.newdenveradclub.com. The Outside Voices series is sponsored by Crispin Porter + Bogusky and is the project of GREG BERGAN, Pure-Brand and NDAC Vice President.
Coming later this summer will be a Guitar Hero Battle of the Bands now in the planning stages. Groups from NDAC agencies, media and suppliers will compete for fame and fabulous prizes. Start getting your band together now and check www.newdenveradclub.com for details.
PEOPLE PRODUCTIONS COMPLETES YOGA DVDS
People Productions and Yoga Journal recently completed a 3 DVD set titled "John Friend's Anusara Yoga Grand Gathering" which captured Friend's advanced hatha yoga class at the annual Yoga Journal conference in Estes Park, Colorado. Originally captured with multiple High Definition cameras and displayed on large screens at the conference so that all attendees had a clear view of the instruction, it was then edited down into 7 hours of training material accompanied by an interview with Mr. Friend.
For more information visit www.peopleproductions.com.
ACCOUNT EXECUTIVES ALLEN AND WALJE JOIN PG EXHIBITS, INC.
Denver's exhibit design and logistics management firm, PG Exhibits, Inc., announced the addition of MATTHEW ALLEN and TOM WALJE to the Account Executive sales team.
Allen comes to PG Exhibits from RES Exhibit Services in Rochester, NY. He served four years in the United States Marine Corps as a Basic Electrician, spending time in Okinawa, Japan & Cherry Point, NC.
Walje brings to PG Exhibits an extensive sales background of building and driving corporate brands both domestically and internationally, specializing in the radio, television, manufacturing and food industries.
“I am please that both Matt and Tom chose to join PG Exhibits. Their experience and expertise will be invaluable as we continue to grow the company in the years to come” says JIM MCGRATH, President of PG Exhibits.
More information about PG Exhibits is available on line at www.pgexhibits.com.
PEACELOVEPRINT, CREATIVE MEDIA & PRINT EXPO
On May 12, the Printing Industries of Colorado and Southwest Graphics presented PeaceLovePrint, a creative media and print expo tour at the Curtis Hotel in Denver.
The expo featured a variety of sessions to help creatives and others needing print expertise improve their abilities and learn the latest methods of printing. A lunch program featured Joe Manos, MindFireInc.com speaking on “Growing Your Business in a Challenging Economy - Proven Strategies for Success!”
Following the daylong learning sessions, PIA Colorado hosted a networking social that featured free beverages, food and a host of organizations and business with booths featuring products and services.
For more information about Printing Industries of Colorado, call 303-806-8700.
PIAMS 2008 PRIDE AWARD WINNERS HONORED
Printing & Imaging Association Mountain States (PIAMS) held its 17th Annual PRIDE Award Banquet at the Brown Palace Hotel in Denver on April 21, 2009 to honor companies that received Printing & Related Industries Dedicated to Excellence awards.
Best of Show Awards were given in four divisions to: Foils & Dies Vintage Pressworks (Division I), Peczuh Printing (Division II), the former Spectrographics (Division III) and Publication Printers Corp. (Division IV) for their outstanding work printed in 2008. Comedian PHIL PALISOUL presented the awards and kept the audience in stitches throughout the evening.
Award winning pieces and a full list of the companies recognized and the awards they received are on the Printing & Imaging Association Mountain States website www.piams.org.
PRSA COLORADO HOLDS 2009 GOLD PICK AWARD BANQUET
The Colorado Chapter of the Public Relations Society of America (PRSA) hosted its annual Gold Pick Awards May 7 at the Ritz-Carlton in downtown Denver. At this riproarious affair, top communications professionals gathered to celebrate the success of public relations in Denver. The evening honored DON KIRCHOFFNER with the Swede Johnson Lifetime Achievement Award, ASHLEY PRITCHARD with Rookie of the Year, CARA TAYLOR with the Chapter Service Award, and SONJA TUITELE as PR Person of the Year. TIM WELKER of Goodwill Industries of Denver and SCOTT BINDER of Comcast Colorado were recognized as Business Persons of the Year for their commitment and service to the profession.
There was a tie for the top overall score this year, allowing two public relations firms to take home the 2009 Grand Gold Pick. Philosophy Communication took home the Grand Gold Pick for their entry “For Girls Only - Introducing Denver to the Secret Comedy of Women”. JohnstonWells Public Relations won the Grand Gold Pick for their entry, "Happy Birthday, Will!" a suspenseful revealing of Goodwill Industries of Denver's 90th Anniversary.
For more information about Colorado PRSA, go online to prsacolorado.org.
DM DAY, “CONNECTING FOR PROFIT - 2009” FEATURES GREAT SESSIONS
On May 13 the Rocky Mountain Direct Marketing Association held DM Day at the Driscoll Center on the University of Denver campus from 8AM-6:30PM.
Over 150 direct marketers attended their choice of nine sessions on the various phases of Direct Marketing. Sessions included “New Marketing Technology”, “B2B Lead Generation”, “Email Marketing”, “Creative”, “Search Engine Marketing”, Direct Mail/Database Marketing”, “Multi-Channel Marketing”, and “Social Media.” To wrap-up the day, PATRICK SNOW, “The Dean of Destiny” delivered a keynote address on how to achieve your own destiny. Snow is author of Creating Your Own Destiny. The day concluded with a networking party/cocktail reception.
The success of DM Day can be attributed to SALLIE BURNTETT, Customer Insight Group, Programming CHAIR, JON VANDERWAL, Henry Wurst, Marketing Chair and a host of committee members that put in the hours necessary to create an excellent educational opportunity. RMDMA Executive Director, MARY SHAW and Associate Coordinator, ERIN JOHNSON, rode herd on the event to make it run smoothly.
For more information about RMDMA, go online to www.rmdma.org.
MARKETING ROUNDTABLE DETAILS MARKETING METRICS
On May 1, the Daniels College of Business at the University of Denver Marketing Roundtable featured LAURA PATTERSON, CEO of Vision Edge Marketing, speaking on “Marketing Metrics in Action: Creating a Performance Driven Marketing Organization.”
This concluded the Roundtable series for the school year. For information on the schedule for next year, go online to http://daniels.du.edu/marketingroundtable.
STERLING-RICE GROUP HIRES ECCLES, LAUNCHES STATEWIDE CAMPAIGN
The Boulder, Colorado-based Sterling-Rice Group, announced that it has named MELISSA ECCLES, a film and commercial producer from Los Angeles, to be its Director of Integrated Production.
As leader of the department, Eccles' responsibilities will include over-seeing the production of all interactive and video materials for SRG's clients, while focusing on growing the department. Throughout her career, Eccles has worked with clients such Volkswagen, Burger King and Microsoft, and has been responsible for creating recognizable and highly successful integrated campaigns.
Eccles received her master of fine arts in Cinema-Television Production from the University of Southern California in 2003 and most recently held senior-level positions at Crispin Porter + Bogusky in Boulder, CO and at Woven Pictures and Transistor Studios in Los Angeles.
Love. Respect. Compassion. Connection on a deep emotional level. These might just be the key healing ingredients when it comes to beating cancer. They are also the key messaging components of a ground-breaking, multifaceted statewide branding campaign by the Sterling-Rice Group (SRG) for Rocky Mountain Cancer Centers (RMCC). “While most medical advertising typically relies on images of doctors in white coats with stethoscopes, SRG's 'Love Heals' campaign takes a non-traditional approach to building a strong healthcare brand,” said AL BANISCH, Managing Director at SRG. SRG's “Love Heals” campaign brings to life the learning that RMCC's physicians and staff not only care for patients, but care about them.
More information can be found at www.srg.com.
BRAINSPARK MEDIA NAMED AS A WEBBY AWARDS OFFICIAL HONOREE
BrainSpark Media, a Denver-based interactive agency, has been recognized as an Official Honoree of The 13th Annual Webby Awards for the GeoEye Web site in the Science category. BrainSpark Media has won three additional Web site awards for the GeoEye site, www.geoeye.com, including a Technology Standard of Excellence WebAward from the Web Marketing Association, a Silver W3 Award from the International Academy of the Visual Arts and a Silver Davey Award alsofrom the International Academy of the Visual Arts.
“To be recognized by the Webby Awards is a tremendous honor for our agency; one we're proud to share with our client, GeoEye," says GEORGE GASTIS, President, BrainSpark Media. "The project was a significant collaborative effort that included 15 + immediate project team members and spanned nearly a year in duration from start to finish. We're all very pleased with the end-product and it is fitting that we've achieved this recognition given the level of effort and time invested to execute the project as planned."
The Webby Awards is the Internet's most respected symbol of success. The 13th Annual Webby Awards received thousands of entries from all 50 states and over 60 countries worldwide. Webby Awards are awarded in over 125 categories. The Webby Awards Official Honorees are Web sites and interactive applications that demonstrate a standard of excellence and signify an outstanding caliber of work. Out of the nearly 10,000 entries submitted to the 13th Annual Webby Awards, less than 15% are awarded the status of Official Honorees. For more information about the Webby Awards, visit
www.webbyawards.com.
For more information,visit www.BrainSparkMedia.com.
STERLING-RICE GROUP LAUNCHES STATEWIDE CAMPAIGN TO “LET LOVE HEAL”
Love. Respect. Compassion. Connection on a deep emotional level. These might just be the key healing ingredients when it comes to beating cancer. They are also the key messaging components of a ground-breaking, multifaceted statewide branding campaign by the Sterling-Rice Group (SRG) for Rocky Mountain Cancer Centers (RMCC).
“While most medical advertising typically relies on images of doctors in white coats with stethoscopes, SRG's 'Love Heals' campaign takes a non-traditional approach to building a strong healthcare brand,” said AL BANISCH, Managing Director at SRG. “There is a sea of sameness out there when it comes to branding, advertising and marketing in the healthcare field,” Banisch explained. “Our goal was to raise the bar and get away from that sameness to a real, emotional, moving campaign that captured what is most unique and better about RMCC.”
SRG's “Love Heals” campaign brings to life the learning that RMCC's physicians and staff not only care for patients, but care about them. “Love Heals” has helped create a unifying rallying cry for RMCC's entire network of offices, enabling all 20 locations to deliver the same promise in their own unique way.
The campaign includes an unbranded teaser campaign, guerilla marketing events using “street teams” at baseball games and concerts along the Front Range, radio and print advertising, outdoor billboards and bus signs, the launch of a micro site and integrated online advertising, and slide shows scheduled to appear on 112 local movie screens. “Love Heals,” which will run through the end of the year, is designed to raise awareness of Rocky Mountain Cancer Centers and their unique approach to patient-care and cancer treatment.
For more information, go online to www.srg.com.
SSA PUBLIC RELATIONS SELECTED BY TELETECH AS AGENCY OF RECORD
SSA Public Relations, specializing in strategic PR and social media, was selected by TeleTech (NASDAQ: TTEC), a leading global business process outsourcing (BPO) corporation, as its agency of record. SSA will deliver strategic domestic and international communication services to raise awareness of the TeleTech brand and its customer management and enterprise management solutions.
According to NANCY METZGER, Vice President of Global Marketing, “We chose SSA Public Relations based on their extensive experience in the BPO and communications sectors. Their savvy team will utilize its industry expertise, strategic outreach and targeted messaging to connect TeleTech with our target markets.”
SSA Managing Director CAREY MADSEN said, “TeleTech's services are vital to global clients who require integrated solutions to serve, grow and retain their customer base. SSA will apply leading-edge communications tactics to deliver a highly-targeted communications program that reaches potential TeleTech clients in a wide range of global industries.”
For more information, visit www.gotossa.com.
HOLD THE DATE FOR SUMMERTOAST 2009
August 6 is the date set for SummerToast 2009. The annual event hosted by many of the advertising and marketing organization in Colorado is again expected to draw nearly 800 marketing, media and agency people to the largest summer networking bonanza. The event will be held at the Club 303, 2303 Blake St. in the Ball Park District from 5:30-8:30 PM.
SANDRA MURRAY, Contagious Media, and her crew will again be lining up free beverages and lots of food supplied by many of Denver's finest restaurants. This is your opportunity to participate with the organizations that support the industry and a chance to expand your business contacts.
For more information and registration, go online to www.SummerToast.com.
ROCKY MOUNTAIN VIDEXPO SEEKS SPEAKERS
Rocky Mountain VidExpo 2009: From Concept to Completion will take place at the Crown Plaza DIA on October 21 and 22, 2009. The event is the largest gathering for the film, video, broadcast, and digital media, professionals in the Rocky Mountain Region. Now in it's fifth year, VidExpo will continue its tradition of bringing in educational speakers who cover a wide range of topics relevant to industry professionals.
VidExpo features over150 manufacturer exhibits and free seminars, highlighting new methods of concept development, content creation, production techniques and a variety of delivery mediums from small screen through large format. A Call for Speakers is now available by emailing ROSALIE SHEFFIELD at vidxpo@comcast.net or calling 720-837-1122. Speakers will be asked to describe their proposed topic, and give a brief history of their industry expertise and speaking experience.
Sponsors for the Rocky Mountain VidExpo 2009 are CEAVCO Audio Visual, 5280 Digital, Burst Communications, Peak Media, The Whitlock Group and Comcast Media Center. Associate Sponsors: Art Institute of Colorado, the Colorado Film Commission, Create Magazine, American Cinematographer Magazine and Colorado Film and Video Association.
For more information, visit www.vidxpo.com.
WEBB PR RETAINS STATE CONTRACTS AND ADDS THREE NEW CLIENTS
The first quarter of 2009 has created strong new opportunities for Peter Webb Public Relations, Inc (Webb PR). Webb PR announced that it has successfully won another three-year contract from the Colorado Department of Transportation (CDOT) to reinforce CDOT's federally-funded public education and awareness efforts in preventing drunk driving through the statewide “Heat Is On” campaign, as well as emphasizing seat belt use through the “Click It or Ticket” effort.
Webb PR was also recently awarded another five-year DUI education campaign contract by the Colorado Department of Human Services. The campaign, which focuses on reducing alcohol-impaired driving, will include launching social norming programs at various college campuses across Colorado.
Jacobs Entertainment, owners of the Lodge and Gilpin Hotel Casinos in Black Hawk, has retained Webb PR to assist with media relations while gearing up for the implementation of expanded limited stakes gaming July 2. Webb PR is also providing news media and community relations counsel to Nobel Energy, a major natural gas producer in the Wattenberg Basin. Additionally, Eagle County Ambulance, the emergency medical service provider in Vail, Avon, Edwards and Beaver Creek, has retained Webb PR for news media and community relations support.
For more information visit www.webbpr.com or search “Webb PR” on Facebook to become a fan.
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