|
|
|
Subscribe to Advertising & Marketing Review!
Contact Ken Custer at 303-277-9840.
| |
|
|
|
|
|
by Ken Custer
RMCGC FEATURED GREAT PANELS AND SPEAKERS
March 20 and 21 the Association of Corporate Growth. (ACG) hosted the 11th Annual Rocky Mountain Corporate Growth Conference (RMCGC) at the Hyatt Convention Center in Denver. Over 650 attendees representing those working in the merger and acquisition field from Denver and throughout the country came to hear from great speakers, learn from various panels and network.
“From Entrepreneurship to Intrapreneurship: Innovation-Driven Growth” was the conference theme. The first day focused on showcasing the internal and external growth strategies of companies in key industry vertical markets, as well as the overall M&A landscape in Colorado. The luncheon featured the Corporate Growth Awards with Otterbox and BackFlip Studios being honored. The day wrapped up with the ACG Capital Connection® and a Colorado-themed cocktail reception.
Day two began with the City of Denver Mayor MICHAEL HANCOCK and Colorado Governors JOHN HICKENLOOPER sharing how Colorado positions itself as a desirable place to operate and invest in a business. Also, CEOs shared perspectives on what leaders across public and private sectors can do better to attract, retain, and grow business in the region. Attendees also heard from executives of companies that exemplify “intrapreneurship” with an outstanding keynote address from a nationally recognized business leaders. The conference wrapped up with a luncheon with keynote speaker JOHN MACKEY, Co-Founder and CEO, Whole Foods Market.
To learn more about RMCGC and see the full list of speakers go to www.rmcgc.com.
9TH ANNUAL PAPER FASHION SHOW AGAIN A HIT
The Art Directors Club of Denver staged their annual Paper Fashion Show Friday, March 8 at the Seawell Ballroom at DCPA. Nearly 50 teams paraded their paper fashions on the runway in a spectacular show to a sold out crowd.
Nearly every theme imaginable was represented with creative designs that included kids (grade school and high school), college and professional. The first place winner was BARRY BROWN with an amazing design modeled by nxt|MODEL SARAH SCHRIVER. The second place winner was titled Escape and designed by LEANA HILLS and ROBYN WINTERS and modeled by CHRISTINA KENNEDY. In third place was Karsh Hagan's Merbirds designed by KAREN HOFMEISTER and modeled by CAMILLE KING. Best Accessory honors went to Bird of a Feather designed by SUSAN and KARI WIENS and CHRISTINA PERRY with model KELLY SIMON of nxt/MODEL. The Student winner was The New-Bees designed by CHRISTINE OARZMAN, SOPHIA, DON, BARBARA AND TRAVIS RASE, GINA COMMINELLO and ALEX STERNBERG. The model was CARLY TRAVIS.
Xpedx, Mohawk and other paper companies in Denver donated all of the paper used to create the fashions.
For more information about ADCD to www.adcd.com.
KIRA CHESIER WINS ADCD ANNUAL STUDENT SHOW
On January 31, 2013, the Art Directors Club of Denver (ADCD) held their annual Student Show. Kira Chesier took home the best of show honor and received a $1000.00 scholarship.
The full list of winners and their projects and categories includes:
- Identity -- Kira Cheshier, "Social Justice Research Center", University of Wyoming
- Printed Materials -- Kira Cheshier, "Oh Sh!t Printed Materials", University of Wyoming
- Posters -- Nate Telford, "Be Heard. Be Proud.", Fort Hays State University
- Packaging -- Ian Ruppert, "Dangerously Delicious", Metro State University
- Publication -- Erin Price, "Haunting Houses Book Series", Wyoming University
- New Media -- Cody Custer, "12 Years, Support the Arts", Fort Hays State University
- Photography -- Justin Stapp, "Classic Stories Series: Huck Finn, OZ, Red Riding Hood", Art Institute of Colorado
- Illustration -- Ashley Sowers, "Brothers", Rocky Mountain College of A+ Design
- Integrated Campaign -- Buddy Bravo, "One Positive Thing, Everyday", Rocky Mountain College of Art + Design
- Judge's Choice -- Shannon Cochran, "Street Dance", Metro State University
- Judge's Choice -- Kayla Edgar, "Monster Birthday Party", Rocky Mountain College of Art + Design
- ADCD President's Choice -- Kayla Edgar, "Royal Roast", Rocky Mountain College of Art + Design
- Best of Show -- Kira Cheshier, "Laramie LoCo Market Campaign", University of Wyoming
ALTITUDE DIGITAL OFFERS ONLINE PUBLISHERS AN ALTERNATIVE TO GOOGLE ADSENSE
(BUSINESS WIRE)--Altitude Digital, an online display and video advertising company, announced its comprehensive self-service platform to help publishers better understand their readers and monetize their site for optimal results.
“Our platform was customized to be straightforward and easily accessible; but more importantly, an alternative for mid-tail and long-tail publishers to maximize revenue,” said JEREMY OSTERMILLER, CEO of Altitude Digital.
Altitude Digital developed its new publisher interface with the end-user in mind by creating a streamlined platform, which offers access to leading performance advertisers with a network of more than 20,000 sites. The new alternative to Google AdSense supports IAB ad sizes for display, video and contextual ads. Altitude Digital leads the industry with the highest advertising rates and its focus is to help publishers maximize their advertising ad units on their site.
To register and qualify for Altitude Digital's self-serving publisher dashboard, visit: http://altitudedigitalpartners.com/signup/start. For more information about Altitude Digital, visit http://altitudedigitalpartners.com.
TAPINFLUENCE RELEASES CLOUD-BASED SOFTWARE TO AUTOMATE INFLUENCER MARKETING
TapInfluence, (formerly BlogFrog), the leader in influencer marketing, announced that its software platform for automating all aspects of an influencer marketing program is now available as a cloud-based offering. The software automates the time-consuming and manual process of identifying and engaging with large numbers of social influencers (content creators on blogs, Facebook, Pinterest, Twitter and other social platforms), and includes a powerful, integrated management platform that distributes content across all social networks and provides detailed campaign analysis via measurement dashboards. Brands can now connect and interact with millions of consumers in meaningful and authentic ways through a single platform, and tap into a searchable marketplace of more than 100,000 registered social influencers.
TapInfluence also announced that Haven Home, a division of Reader's Digest North America, is a new customer for its influencer marketing software platform. Haven Home will use TapInfluence's new cloud-based software to offer advertising customers branded, measurable influencer marketing campaigns that feature useful content developed by its growing community of brand-affiliated influencers. For publishers and digital marketing agencies,
For more information, visit www.tapinfluence.com.
TO INSPIRE IS THE TOPIC OF BMA DINNER MEETING PANEL.
Monday, March 11, the Colorado Chapter of the Business Marketing Association meeting featured a panel of CMOs discussing “To Inspire: the Evolving Role of Marketer.” The full house included members, guests, BMA Young Professionals and the BMA International Board in Denver for a meeting.
Taking advantage of the BMA International Board meeting, three of the board members were invited to present to the Colorado Chapter. Included were KATHY BUTTON BELL, VP, CMO, Emerson; EDUARDO CONRADO, Senior VP Marketing and IT, Motorola Solutions; and EILEEN ZICCHINO, Managing Director and CMO, JPMorgan Chase Treasury Services. JENNIFER NEALSON, CMO, DCPA and current BMA President set the tone for the panel and introduced them.
The evolving role of marketer includes how marketing is the new HR, moving the company form product to solution (price to value), and how marketing and IT are becoming one. In the case of Motorola IT is already under the CMO. A Q&A session wrapped up the evening that was most productive for all.
For more information and upcoming BMA events go online to www.bmacolorado.org.
BURNS MARKETING CREATES KENTICO EMS SITE OF THE YEAR
Burns Marketing - one of Colorado's premier agencies - has been recognized for creating the best implementation of the Kentico Enterprise Marketing Solution (EMS) for 2012. Burns worked with Freightliner Trucks (a division of Daimler Trucks North America) and ATBS (a leader in business expertise for service industries) to develop TeamRunSmart.com, a second-generation content marketing outreach portal.
The mobile-optimized and traditional website features personal accounts, forums, blogs, member deals, newsletter subscriptions, and polls. It provides the U.S. trucking industry with business-focused content to improve driver income, a channel to communicate with fellow truckers, and access to dedicated Freightliner industry professionals who help drivers manage mounting industry challenges. In addition, the site offers a full range of EMS campaign tracking tools to optimize the marketing strategy over time.
Ultimately, the site reached the 12-month membership goal for the site eight weeks after launch. Learn more about Kentico Site of the Year recognition here: http://www.kentico.com/Customers/Site-of-the-Year/Site-of-the-Year-2012.
Read more of our story at www.burnsmarketing.com or call 970-203-9656 for more information.
CACTUS LAUNCHES NEW WEBSITE FOR GATES CARBON DRIVE
When Cactus set out to develop a new consumer facing website for Gates Carbon Drive, an innovative new product in the bike category, the challenge was to create a digital experience that elegantly communicated the unique features of the Carbon Drive while also establishing a brand that resonated with the target audience of urban and commuter cyclists.
The Gates Carbon Drive replaces the traditional bike chain with a carbon-reinforced belt similar to those found on cars because belts are simply stronger, quieter and, without the need for oil, cleaner than chains.
"Gates knows that it has a great product in Carbon Drive, but our previous website didn't convey the excitement and potential of our belt drive to improve people's lifestyle,” commented TODD SELLDEN, Director, Carbon Drive Systems.
Knowing that the site needed to connect with a broader consumer audience and attract them to bicycling, Cactus approached the project like the launch of a lifestyle brand rather than the typical engineering perspective used by most component brands in the bike industry. To achieve this, Cactus developed a modern white on white theme that exemplified the key attributes of the Gates Carbon Drive: clean, smart and simple.
“By creating a completely white environment, down to the custom bikes provided by manufacturers like Trek, BMC and Spot Brands, we were able to highlight the product as hero since everything else becomes a part of the environment,” notes NORM SHEARER, Chief Creative Officer with Cactus. The new website http://www.gatescarbondrive.com/ launched March 19.
To learn more about Cactus, visit http://www.sharpideas.com.
BMA MEET UP EXPLORES A NEW VENUE, THE ARMORY
The quarterly Business Marketing Association (BMA) meet up on March 14 was held at the Armory near 20th & Larimer. Meet up organizer Frankie Cervantes is always on the lookout for new venues for BMA members and guests to enjoy networking and learning about BMA.
To learn more about BMA and their upcoming events go online to www.bmacolorado.org.
CATAPULT PR-IR ADDS PARDNER TO AGENCY TEAM
Catapult PR-IR, a strategic public relations service for technology companies, announced that CAMBRIA PARDNER joined the specialized boutique agency's team as an Account Coordinator. Pardner, a Denver native, will support a variety of technology accounts through research, reporting, support of social media programs and analyzing client results.
°ßWe are excited to have Cambria on the Catapult team and we know she will be a great asset to our company,°® said CHRISTIE DENNISTON, APR, Senior Director of Client Accounts at Catapult PR-IR. “Our agency is on a fast track trajectory and Cambria will provide the support we need to deliver the exceptional service and results all Catapult clients receive.”
Prior to joining Catapult, Pardner wrote for All Pro Sports & Entertainment based in Denver and produced a variety of collateral pieces for the American Judicature Society headquartered in Des Moines. She received her bachelors degree in public relations with a concentration in politics and a minor in business from Drake University in Des Moines, Iowa.
About Catapult PR-IR
For more information on Catapult, call 303-581-7760 or visit the company's Web site at www.catapultpr-ir.com.
CBA HOLDS ANNUAL AWARDS TO HONORS BROADCASTERS, STATIONS
On March 9, the Colorado Broadcasters Association held their Awards of Excellence banquet and honored stations, individuals and programs from radio and television stations throughout the state.
Radio awards are presented in four market size categories, small, medium, major and Metro. TV stations are divided into two categories, Non-Metro and Metro. 2012 radio stations of the year included:
- Small Market-KIFT-FM/Kremmling
- Medium Market-KSMT-FM/Breckenridge
- Major Market-KSME-FM/Fort Collins
- Metro Denver-KOA-AM/Denver
- 2012 TV stations were:
- Non-Metro-KKTV-TV/Colorado Springs
- Metro Denver-KUSA-TV/Denver
Individual honors were presented to:
- MARK CROWLEY, KNUS-AM, Broadcast Citizen of the Year
- CRAIG ELIOT, KOAA-TV, Harry W. Hoth Award
- RICK CRANDALL, KEZZW-AM, Rex Howell Award
For a complete listing of all winners go to www.coloradobroadcasters.org.
CREATIVE CONNECTIONS MEET FEATURES THE MACSPA COMPUTER BOUTIQUE
The March 1 meeting of Creative Connections at the Innovation Pavilion gave members and guests a complete rundown on how to use your Apple devises on system iO6. AMY MCKNIGHT, MIGUEL TARANGO and STEVE OHLFEST detailed how all your devises can be programmed together through iCloud.
The presentation was just like one of their classes with a complete rundown of devises and apps and how using any one will save your efforts on all your devises. The Macspa not only holds classes on how to get the most from your Mac products but also services the computers and even holds tech parties for you and your friends. You can check them out at www.themacspa.com.
Creative Connections meets from 9-10:30AM the first Friday each month at the Innovation Pavilion, 9200 E. Mineral. For more information go to www.meetup.com/creative-connections.
CFVA ELECTS BOARD AND NAMES PRESIDENT
The Colorado Film & Video Association recently held their annual board elections. Following the election, the board named the President for the 2013 year.
Serving as President will be LESLIE ALLEN, Walk The Line Films. GREG BABCOCK will serve as the Production Guide Chair; LORE BAMBERG as Treasurer; TOM BOTELHO, Director of the Denver Film Society, Secretary; MICHAEL BURNS, Event Vice Chair; BOB CARMICHAEL, member benefits; and JULIE CRANE, Executive Director of SAG-AFTRA, as membership Vice Chair. Other board members include CHAZ GRUNDY and KRISTY KING Events; HENRY MCCOMAS, Communications; KIM MCKEE, Political Action Vice Chair; JARED PETSCHE, Political Action Chair; STEVE REPLIN, Vice President; and DUSTIN SCHMITT, Membership Chair.
For more information about CFVA and their upcoming events go to www.cfva.com.
BRITT MORENO TO JOIN CBS4 AS MORNING ANCHOR
CBS4--KCNC-TV -Denver announced that BRITT MORENO joined CBS4 in late March. She will join co-anchor ALAN GIONET on the CBS4 Morning News at 5 a.m., CBS4 Morning News at 6 a.m. and CBS4 News at Noon beginning in early April.
“We are very pleased to have Britt join CBS4,” News Director TIM WIELAND said. "She is a great journalist who connects with viewers and will be a strong addition to our talented team."
Moreno comes to CBS4 from KSAZ-TV in Phoenix, AZ where she has served as a weekend morning anchor since 2010. Prior to KSAZ-TV, Moreno worked at KRGV-TV in south Texas as a general assignment reporter.
"I'm really excited to join the news team at CBS4,” Moreno said. “I have always felt I would work in Denver and this is a dream come true. The community is so open and friendly and I can't wait to get involved.”
Moreno, who is bi-lingual, is originally from Austin, Texas. She attended Trinity University in San Antonio, where she received degrees in both communications and Spanish. In her spare time she enjoys the outdoors, reading, cooking and trying local restaurants.
For more information, call 303-861-4444 or visit www.cbsdenver.com.
DANIELS FUND ANNOUNCES $5.9 MILLION IN GRANTS TO NONPROFITS
Organizations serving seniors, youth, and the homeless are among the major recipients of $5.9 million in grants announced by the Daniels Fund.__
Major grant recipients in Colorado include: Boy Scouts of America, Longs Peak Council; Children's Outreach Project Therapeutic Day Care Center; Colorado Statewide Parent Coalition; Excelsior Youth Centers; InnovAge Home Care; Invest in Kids; Jeffco Action Center; Metro Crisis Services; Monarch Montessori of Denver; OpenWorld Learning; Partners in Housing; Seniors Resource Center; Work Options for Women; YMCA of Metropolitan Denver; and many others.
“The importance of the nonprofit sector to our society and the size of its impact are generally not well known,” said LINDA CHILDEARS, President and CEO of the Daniels Fund. “The amount of good these organizations do on limited budgets is remarkable, and the services they provide to those in need are irreplaceable.”__The Daniels Fund will award an estimated $33 million in grants in 2013. Funding areas include: Aging, Alcoholism & Substance Abuse, Amateur Sports, Disabilities, Early Childhood Education, K-12 Education Reform, Ethics & Integrity in Education, Homeless & Disadvantaged, and Youth Development._
Bill Daniels, a pioneer in cable television known for his kindness and generosity, established the Daniels Fund to operate the Daniels Fund Scholarship Program and the Daniels Fund Grants Program in Colorado, New Mexico, Utah, and Wyoming. Visit www.DanielsFund.org for more information.
GOOD TIMES ANNOUNCES FRESH NEW TV CAMPAIGN
(BUSINESS WIRE)--Good Times Restaurants Inc. announced that it is breaking a new television campaign by April 1 that will begin to tell a brand story of the lengths that Good Times goes to in order to find the best fresh, all natural ingredients possible for its products.
BOYD HOBACK, President & CEO said, “With limited budgets we challenged TOM EVANS and LARAE NETTEN, who have worked on Good Times' advertising for over fifteen years, to come up with an idea for a campaign that allows us to tell our unique product story in a totally unconventional way, but that is consistent with our heritage of fun, irreverent advertising.”
The Company said that this is the first foray back into television advertising in three years and that it is focusing predominantly on cable programming in its media buy. The campaign will highlight the introduction of Hand Breaded Springer Mountain Farms All Natural Chicken Tenderloins, specialty Meyer Natural Angus beef burgers and $2 Hatch Valley New Mexico Green Chile Breakfast Burritos.
Evans, owner of Evergreen-based Stamen Pistil Advertising and Design, added, "Our goal was to create an advertising campaign that feels decidedly hand-crafted with simple music and illustrations telling the story instead of more traditional live action advertising. We hired JON CANNELL, well known as an illustrator and designer, to draw our stories, then put those illustrations in the hands of JASON METTER, of Blue Fruit, Inc., to bring them to life using computer-based motion graphics techniques. TOM LECHER of Echo Boys, Minneapolis, arranged the music.”
For more information go to www.goodtimesburgers.com.
THE ALLIANCE FOR EARLY SUCCESS ENGAGES GROUNDFLOOR MEDIA'S DIGITAL TEAM
(BUSINESS WIRE)--GroundFloor Media (GFM), a Denver-based, integrated agency announced the Alliance for Early Success (the Alliance) as the newest addition to its roster of nonprofit organizations. The agency's digital team will provide strategic counsel, design, digital and website development services to the Alliance to create an updated website highlighting the organization's research, policy and advocacy services, as well as to serve as an active forum for the Alliance's grantees and grantors. GFM will also design a logo based on the organization's new name, tagline and messaging.
The Alliance for Early Success (formerly the Birth to Five Policy Alliance) is a catalyst, bringing state, national, and funding partners together to improve state policies that lead to better health, learning, and economic outcomes for children, starting at birth and continuing through age eight.
“The Alliance for Early Success plays an integral part in developing more effective state policies and supporting those who are champions for young children,” said RAMONNA ROBINSON, President of GFM. “Our digital team is pleased to partner with the Alliance in developing a new website and brand that reflect the organization's new name and image, and also highlight the expansion of the organization's focus.”
For more information about the agency and its other recent awards, visit groundfloormedia.com or get to know the agency on Twitter, Facebook and Google+.
IMPOSSIBLE MAKES SPLASH IN CAMPAIGN FOR ANIMAL PLANET'S “TANKED”
To launch an all-new season of the hit Animal Planetseries “Tanked,”Denver-based Impossibledove right in to produce a fun, high-concept campaign wrapped around the show's quirky personalities, humor and inventiveness.
The goal was to build anticipation for the biggest new “Tanked” season yet by exploiting the inherently comedic exchanges of stars WAYDE KING and BRETT RAYMER and giving viewers what they love most: ordinary objects-turned-extraordinary aquariums. All new episodes of “Tanked” began on Friday, March 22 at 9:00 pm PT/ET on Animal Planet.
_To give viewers a glimpse into the minds of Wayde and Brett doing what they do best, the two spots combine live action and CG to augment reality as the guys go head to head in the ultimate tank-off. “It's a competition of beautiful minds with an everyday diner serving as a source of unlikely inspiration,” explains Impossible Creative Director BRIAN ELOE. “The core idea was that everyday objects - which to you and me are ordinary and mundane - are to guys like Wayde and Brett, 'Could you tank that?' opportunities.”_ _
_ “Having worked with Impossible's super talented team on other great projects, we had tremendous confidence in the really fun concept they brought us. We knew they would deliver an extremely high level of execution that would translate into incredibly entertaining creative,” said Animal Planet's Senior Creative Director MICHAEL EISENBAUM. “We love these spots."
CREDITS:
- IMPOSSIBLE
- Client: Animal Planet
- Director / Creative Director: Brian Eloe; 1st AD: Denise Strong; DP: Harry Clark; Line Producer: Loretta Polizzi; Production Designer / Art Director: Dylan Kiszlowski ; Producer: Cara Sturgis
- Editor: Ricardo Cozzolino
- COLLABORATORS
- Senior Designer/Animator: Burke Miles; Designer: Kennon Fleisher; Colorist: Herman Nieuwoudt; Sound Design and Mix: Coupe Studios
- For more information, visit: www.impossible.tv.
MEDIA COMPANIES GIVE TO HOMELESS AT INLINE'S ANNUAL GROUND HOG'S EVENT
INLINE MEDIA'S 3rd annual Ground Hog Day Event benefited St. Clares' ministry for the homeless.
More than 75 media representatives in the advertising/marketing industry responded to the company's invitation request that donations of socks, hats, gloves and underwear be brought ”in exchange” for libations and food.
We are extremely pleased that so many companies we do business with in Denver gave this year,” states President NANCY HAVEN. “The bins were full and we will be able to not only provide St. Clare's with the needed goods but cash and gift cards.”
For the last three years the staff at INLINE MEDIA has turned their company party into a benefit for local charities inviting their business community to get involved -successfully.
For more information go to www.inlinemedia.com.
INTEGER HIRES KOERT, ADDS MORE STAFF TO THE TEAM
The Integer Group® announced the hiring of KOERT BAKKER as Vice President of Insight and Strategy.
Bakker is originally from Amsterdam and brings more than 16 years of international experience in digital marketing, ethnographic research and product innovation. He launched his own business with a partner in 2000 called Fanclub Grassroots Communication in Amsterdam. Fanclub ran a successful gallery and shop and hosted weekly events showcasing international emerging talent in art, fashion and design on top of being a consultancy business.
“Koert's broad background and passion for driving brand performance in all channels makes him an ideal fit with the behavioural change work Integer drives for its clients,” said CRAIG ELSTON, Senior Vice President of Insight and Strategy at Integer®.
Other staff additions include:
BABETTE SULLIVAN, Associate Copywriter; BRIANNA BURTON, Digital Art Director; JOE SHARKEY, Assistant Account Executive; KEITH TRICKETT, Art Director; LEE PERLMAN, Senior Copywriter; and SYDNEY STOEHR, Account Executive. Other additions are BRADLEY HILTON, Copywriter; BRIAN RUBIN, Senior Copywriter; GRADY COVINGTON, Account Director; and ERIN PURSEL, Project Manager.
For more information about The Integer Group go to www.integer.com.
RAMONNA ROBINSON PROMOTED TO PRESIDENT OF GROUNDFLOOR MEDIA
(BUSINESS WIRE)--GroundFloor Media (GFM), a Denver-based, integrated agency, announced RAMONNA ROBINSON was promoted to President of the agency. Robinson joined the agency in 2005 and has served as Vice President and Managing Partner since 2008. In her new role, she will be responsible for the daily operations of the company and will continue to spearhead new business efforts and the growth of agency's service lines.
“For the past five years, Ramonna has been my business partner and is responsible for helping me bring this agency from a fledging group of dedicated PR junkies to one of the fastest growing companies in Colorado,” said Laura Love, GFM's Founder and previous President She will now assumes the role of Chief Cultural Officer, a newly created position.
Robinson brings nearly 20 years of experience in the public relations industry to this position. “I've been fortunate to work for some great organizations, but none has been as special as GroundFloor Media,” stated Robinson. “GroundFloor Media's seasoned practitioners make our agency an amazing place to work, and I'm looking forward to continuing to grow the agency and adapt to industry trends as we enter our 12th year of operation.”
In addition to her dedication to GFM, Robinson is committed to serving the community. She serves on the board of directors for Colorado Outward Bound School, the Denver Metro Chamber Leadership Foundation and SafeHouse Denver. She also donates time and raises funds for other nonprofit organizations, including Denver's Road Home and Youth Opportunity Foundation, in her spare time.
Robinson earned her bachelor's degree in journalism, specializing in public relations, from Butler University and spent a year studying communications at Murdoch University in Western Australia. Robinson is a graduate of Leadership Denver and Leadership Jefferson County.
For more information about the agency and its other recent awards, visit groundfloormedia.com or get to know the agency on Twitter, Facebook and Google+.
COPYWRITER DEBRA JASON PRESENTING FACEBOOK SEMINAR TO KAPAA BUSINESS ASSOC
After living on the Garden Isle of Kaua`i, HI, professional copywriter, public speaker, and creative marketing coach, DEBRA JASON returned to Boulder, CO. Owner of The Write Direction, Ms. Jason returned to Kaua`i a to present a workshop to the members of the Kapaa Business Association (KBA).
Entitled, Facebook Marketing for Business, the session will explore:
- Why Facebook? 5 reasons to consider a Fan Page for your business.
- 8 basic principles of Facebook marketing for business.
- 3 ways to create engagement with your Fans.
- 4 ways to generate word-of-mouth.
“We're excited to have Debra return to the island for this presentation as we missed having her before she left for the mainland,” explained JEANNE RUSSELL, KBA member and owner of Dolphin Touch Wellness Center. “Maximizing Facebook for their businesses is something our members want to grasp more fully so we're excited about Debra's upcoming presentation.”
The meeting was open to members of the Kapaa Business Association and took place on March 6th at Dolphin Touch Wellness Center, 4544 Kukui Street in Kapaa.
An active business leader, during her 10 years on Kaua`i Debra delivered many marketing presentations to various local organizations. She taught a social media course at Kauai Community College and has presented seminars and workshops for the Rotary Club of Hanalei, Rotary Club of Kaua`i, the Kauai Small Business Development Center, the Kaua`i Chamber of Commerce and the Kauai North Shore Business Council.
Celebrating 24 years in business, Debra inspires you to communicate your message in a way that captivates, compels & converts your prospects into loyal, raving fans - even if you have struggled with how to put your ideas into words in the past.
You may reach Debra at 303-443-1942, E-mail: debra@writedirection.com. Or online at http://writedirection.com and http://facebook.com/writedirection
PURE BRAND ACCEPTING APPLICATIONS FOR 2013 PRO BONO PROGRAM
Denver-based Pure Brand Communications is accepting applications for its third annual Pure Good Works program. Pure Good Works awards one nonprofit organization-located anywhere in the U.S.-one year of integrated creative services valued up to $75,000.
Pure Good Works allows the agency to utilize its skills in marketing, advertising and public relations to advance great causes with great work. Grant recipients depart with strong foundations and tools in advertising, social media, digital and marketing to propel their causes beyond the partnership, and Pure walks away hopeful that others will compound its creative good.
The most recent Pure Good Works grant recipient was Freedom Service Dogs, a non-profit organization that enhances the lives of people with disabilities by rescuing dogs and custom-training them for individual client needs. Freedom Service Dogs serves a variety of clients ranging from children to adults with disabilities including autism, traumatic brain injury, Cerebral Palsy, Muscular Dystrophy, Multiple Sclerosis and Post Traumatic Stress Disorder.
Non-profit groups should visit puregoodworks.com to learn more and submit an application. Don't wait to take advantage of this great opportunity because applications are due on Friday, April 12. Check out Pure's work at pure-brand.com.
ROOM 214 OFFERS YOUTUBE SEARCH OPTIMIZATION AND ONE CHANNEL DESIGN
Digital marketing and social media agency, Room 214, announced its new service for designing and optimizing YouTube brand channels based on YouTube's new°ßOne Channel°®design and Creator Playbook” best practices.
“Video is the future of marketing because it is the most effective way to visually tell a company's story, demonstrate expertise and showcase an offering. Creating more discoverable video content requires the kind of time and expertise not common among most internal marketing teams,” says JASON CORMIER, Co-founder of Room 214. “We are excited to offer this new specialized service to help organizations not only leverage video content, but the best YouTube has to offer to marketers.”
YouTube's “One Channel” and “Creator Playbook” services help organizations better optimize video content and develop distribution strategies that result in more subscribers, views and longer view duration. Room 214 is one of the few digital marketing agencies to have expertise across all facets of digital video, including production, optimization, distribution and advertising.
For more information go to http://www.room214.com.
MARKETING ROUNDTABLE FEATURES THE BRECKENRIDGE BREWERY STORY
On March 15, the Marketing Roundtable at the Denver University Daniels College of Business combined with the DU Supply Chain members to hear the story of one of Colorado's leading craft beer companies, Breckenridge Brewery.
Brew Master, TODD USRY, and Director of Sales, GEORGE O'NEILL, presented the history, growth, current capacity and future plans for the company. Breckenridge Brewery now ranks 40th in the nation among the craft beer companies, which is the fastest growing segment of the beer industry. The company has outgrown their current Denver facilities at 4th & Kalamath and have plans for a new brew house along the Platte River in Littleton.
For more information about the Marketing Roundtable and their next meeting on April 26, go to www.daniels.du.edu/marketngroundtable.
“TERMINAL KING” PRESENTED BY TOAST & JAM AND DIA AT COAMA LUNCH
“Terminal King” was a major undertaking by the Denver International Airport Art & Culture Program. It involved getting three, world-renowned graffiti artist to paint 300 feet of wall to hide construction at DIA. MATT CHOSANSKY, DIA Art & Culture program and CHRISTIAN BAYLEY, Toast & Jam CEO made the presentation at the Colorado American Marketing Association (CoAMA) lunch.
Chosansky arranged funding from the Denver Arts project and selected the three famous artists, SAM FLORES, DAVID CHOE and HIGHRAFF. At that point the project was turned over to Toast & Jam to create and find funding to complete the project. Terminal Kings became 10 days + 10 nights of art, music and culture. The event was free to the public during the day where people could watch the artists paint live and enjoy daily programming developed as part of this event. At night a combination of free and ticketed events brought different sub cultures together to celebrate the creation of this art. The results: Over 8000 people in 10 days, millions of impressions, thousands of online followers and links, a five year partnership between DIA and DU, and artwork that now moves around the airport and the city, including two permanent outdoor installations
For more information on upcoming events for CoAMA go to coloradoama.com.
TURNER PR WELCOMES FIVE TRAVEL AND LIFESTYLE BRANDS TO ITS ROSTER
Turner Public Relations, Inc. (Turner PR), a national public relations and digital media firm specializing in travel, tourism, real estate and active lifestyle, outdoor and fashion brands, announced the addition of several prominent clients to its portfolio.
Turner PR will now serve as the US PR agency of record for UK-based boutique hostel concept, Generator Hostels; heritage equestrian footwear and apparel brand, Ariat International; action sport hard goods purveyor, Bern Unlimited; military-inspired watch manufacturer, Ballast Time Instruments; and Italian heritage sportswear brand, Kappa-USA. With offices in New York, NY and Denver, CO, Turner PR and its team of professionals will provide integrated counsel for each client focused on increased consumer awareness in the national media.
“We're experiencing an exciting growth period and proud to support initiatives for these iconic brands,” commented CHRISTINE TURNER, President and CEO of Turner PR. “Look out for more from Turner PR in second quarter.”
For more information call 212-889-1700 or 303-303-1402 or visit their website, Facebook and Twitter pages.
LET'S TALK ABOUT IT: THE BEFOREPLAY.ORG CAMPAIGN FROM VERMILION
The challenge was daunting from the beginning. The Colorado Initiative to Reduce Unintended Pregnancy, as the name suggests, approached Vermilion with a very specific agenda, one that was critically important to the Colorado Department of Public Health and Environment as well. About 40% of pregnancies in Colorado are unintended, and in our target audience of 18- to 29-year olds, the numbers are even higher. Could a marketing campaign make a difference?
Initial research showed that the reason for these stubbornly high numbers was a lack of access to informed care, a lack of awareness to options. The overriding issue was a surprising difficulty people in their twenties had of talking about pregnancy, contraception, family planning, and STDs. Thus Beforeplay born. With the tag line "Just Talk About It." The goal was to normalize the conversation about sexual health.
Year one of the campaign consisted of an information-packed website, supported by extensive billboards and bus boards throughout the state, with some television, in theater and print advertising. Year two continues advertising, but with a greater push toward social media, outreach teams, and Spanish language marketing. There's even a "text b4play" app to get anonymous answers to your questions by experts.
"We knew we wanted the messaging to speak to our target audience, and we listened extensively to how they talk to each other," said PAUL DESROSIERS, Vermilion's Creative Director. "It was clear the campaign had to be edgy enough to engage the audience, yet clear enough to get the point across. We're constantly testing and fine tuning the language to keep the campaign fresh."
It's too early to see definite results. But so far it seems to be connecting. "We're getting just enough push back across the state to feel we're doing it right," says DesRosiers.
For information contact Vermilion at 303-443-6262 or email BOB MOREHOUSE at bob@vermilion.com.
WINTER PARK RESORT SELECTS GRENADIER AS AGENCY OF RECORD
(BUSINESS WIRE)--Grenadier, a new creative agency dedicated to helping entrepreneurial and challenger brands take a stand in the marketplace, marked its 6-month anniversary with an iconic account win. Winter Park Resort has selected Grenadier as its Agency of Record. Grenadier will be responsible for communications strategy and integrated creative duties for the Intrawest resort.
“We're excited to be working with Grenadier as our new agency of record,” said JODIE SILVA, Winter Park Resort Vice President, Marketing & Sales. “They really seemed to understand the Winter Park brand from the onset and shared some initial ideas that will propel our brand forward. The collective brand experiences the team brings to the table and their small size makes them well suited to address the quick pace of an outdoor experiential brand like ours.”
“Winter Park is such an iconic brand in the ski industry, and we're so honored to be chosen as their new agency partner,” said JEFF GRAHAM, a Partner at Grenadier. “It's where Coloradans go to ski - and as resorts go, it's truly in a category of one. The friendliness of Winter Park paired with the challenge of Mary Jane - makes for such an authentic, real-deal mountain experience. Winter Park is really emblematic of what great Colorado skiing has always been about.”
Grenadier is based in Boulder, CO. For more information, visit www.grenadierco.com.
For more advertising and marketing help, news, resources and information visit our Home Page.
Back to top
|
|
|
