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Contact Ken Custer at 303-277-9840.
by Ken Custer
9NEWS FROM 9PM TO 10PM ON KTVD IS #1
In the October 2013 ratings, 9NEWS on KTVD, Channel 20, has overtaken KDVR FOX31 as Colorado's #1 choice for news from 9pm to 10pm, Monday through Friday; the win extends to both households and the coveted Adults 25-54 demographic.
This win, taken with ratings wins in local news at 4:30am, 5:00am, 5:30am, 6:00am,
8:00am, Noon, 4:00pm, 5:00pm, 6:00pm and 10:00pm cements 9NEWS's position as
Colorado News Leader.
9NEWS Vice-President and News Director, PATTI DENNIS said We are incredibly proud of our 9PM news team. KYLE CLARK, KIM CHRISTIANSEN, KATHY SABINE, DREW SOICHER and KIRK MONTGOMERY have been working hard to create a unique news viewing experience, and it is incredibly humbling and gratifying to see the audience's response.
9NEWS President and General Manager, MARK CORNETTA said 9NEWS will continue to innovate in all our newscasts with a goal of creating a better experience for our fellow Coloradoans.
For more information go to 9news.com.
90OCTANE HIRES TIM ROESSLER AS CREATIVE DIRECTOR
Conversion-driven marketing agency 90octane has hired TIM ROESSLER as Creative Director. A seasoned creative director, writer and content strategist with experience across a diverse range of industries and clients, Roessler will co-direct the agency's storytelling department.
Roessler is charged with directing the visual concepts and leading the content and messaging strategies that will transform the enterprise marketing of our clients across the B2B, B2C and nonprofit landscapes. He translates client needs and business goals into creative marketing programs that advance brand strategy and generate conversions.
Roessler brings decades of experience leading creative teams and working with world-class brands including First Data, Western Union, Sun Microsystems, Vail Resorts, Virgin, Express and Budget Rent A Car to his new role at 90octane. He most recently managed corporate content for First Data, a Fortune 500 company. Prior to that he was proprietor and content strategist at Wicked Lemons Media, helping businesses and nonprofits tell their stories through the strategic use of digital and print media.
For more information go to www.90octane.com.
COAMA LUNCH FEATURES MCKENDRY OF DOMOREGOOD
The Colorado chapter of the American Marketing Association (CoAMA) lunch at Fogo De Chao on November 21 featured Bill McKendry of DoMoreGood presenting 14 Tips to Help Turn Your Organization Into a Highly Impactful Brand. DoMoreGood has offices in Michigan and Colorado Springs and specializes in assisting non-profit organizations.
Today, the concept of branding isn't just for marketing professionals; rather, it is a discipline that needs to be understood at almost every level within any organization - especially, nonprofits. McKendry addressed not only what it means to be a brand-driven organization and how to do more effective marketing, but also how a company can use these 14 branding principles to move from "doing good" to doing MORE good.
To learn more about CoAMA and their monthly luncheons, go online to coloradoama.com.
BMA B2B SEEN AUCTION PARTY MIXED IT UP FOR A CAUSE
The Colorado Chapter of the Business Marketing Association held their Annual B2B Seen Auction on November 14 at the PPA Event Center near Mile High Stadium.
A chance to network, enjoy great food and libations and bid on a myriad of silent auction items, both personal and business, that ran the gambit from sports trivia, personal health and media. Live auction items included two tickets in a suite for the Avalanche or Nuggets and a chance to be a brewmaster for a day. Included in the silent auction are a bed and breakfast package at the Four Seasons and one pair of custom skis from Folsom Custom Skis. Proceeds from the drawing went to HelpColoradoNow.org, which assists Colorado victims of the recent flooding.
The highlight of the evening was the Mixing it for a Cause that featured three of Denver's top rated bartenders presenting their favorite concoctions and competing for attendees votes. The winner was JASON PATZ of William & Graham, with his Le Grande Daiquiri. The other mixologists were ALEXANDRA GEPPERT, Contributor to The Hooch Life, and ANIKA ZAPPE of Coohills. Their recipes are posted on the BMA website.
An event like this doesn't happen without a great committee putting it all together. This year's committee chairs were PAM CURRAN, Platts, McGraw Hill Financial; and KAREN ALEXANDER, Arrow Electronics working under the watchful eye of BMA Executive Director, MARILEE YORCHAK. Keeping the festivities rolling for the evening was emcee MARK KULAGA.
For more information about BMA Colorado and upcoming events go to www.bmacolorado.org.
CREATIVE CONNECTIONS MEMBERS LEARN ABOUT 404 ERRORS
The November 1 meeting of the Creative Connections featured MATHEW EDGAR, Founder of Springtrax, uncovering the hidden problem of 404 errors. A 404 error is when you go to a link on the web and are told it is not available.
Getting traffic to your website is hard. The last thing you want is to lose business because of 404 errors on your website. Yet, 404 errors affect websites large and small. Most of us don't realize this because current tools don't give us the data we need to find all the 404 errors on our sites. Edgar had developed a program that will find those errors for you and tell you how to fix them, even if the problem is not on your website. To learn more about the Springtrax program go online to springtrax.com.
Creative Connections meets the first Friday each month at the Innovation Pavilion, 9200 E. Prentice and gives the creative community a chance to network and exchange ideas.
For more information go to meetup.com/creative-connections.
9NEWS AND ROCKY MOUNTAIN PBS CREATE INVESTIGATIVE NEWS PARTNERSHIP
9NEWS and I-News at Rocky Mountain PBS announced a multi-year cooperative agreement joining the DuPont Award-winning investigative skills of 9Wants to Know with the depth and impact of I-News, creating Colorado's premier broadcast investigative news unit. The arrangement will allow journalists from both 9NEWS and I-News to collaborate on in-depth investigative projects that will be seen on all broadcast, web and digital platforms of each respective organization.
This partnership brings together the best storytelling, writing and production aspects of what we do at 9NEWS with the depth and breadth of research talent from I-News to offer our consumers a unique investigative experience unlike anything else in Colorado, said 9NEWS President and General Manager, MARK CORNETTA.
We are thrilled to have 9NEWS collaborate with I-News to allow greater service to the people of Colorado, said DOUG PRICE, President and CEO of Rocky Mountain PBS.
For more information go to 9news.com or www.rmpbs.org.
COAMA MEET UP MOVED TO BOULDER FOR NOVEMBER
The Colorado American Marketing Association (CoAM) had a great turnout for their November Happy Hour at the Boulder Chophouse in Boulder on November 13th. Thirty+ business professionals mingled until nearly 8PM on the heated patio while sipping on signature craft beers and appetizers. It was a wonderful evening for all.
CoAMA holds a Happy Hour each month in a different location in the Metro area. To learn about the next Happy Hour and other upcoming events go to coloradoama.com
90OCTANE RECOGNIZED WITH AWARD. HIRES ROESSLER AS CREATIVE DIRECTOR
Conversion-driven marketing agency 90octane's marketing program for Heifer International won a Blackbaud Impact Award for best interactive campaign. The Nonprofit Impact Awards honor nonprofits that use technology to make a positive impact on their organizations, constituents and society. 90octane's SEM program outperformed every major success metric goal, helping Heifer International increase donations by nearly 30% over the previous year with a cost per donated dollar of $0.07.
The agency has also hired TIM ROESSLER as Creative Director. A seasoned creative director, writer and content strategist with experience across a diverse range of industries and clients, Roessler will co-direct the agency's storytelling department. Roessler is charged with directing the visual concepts and leading the content and messaging strategies that will transform the enterprise marketing of 90octane's clients across the B2B, B2C and nonprofit landscapes. He translates client needs and business goals into creative marketing programs that advance brand strategy and generate conversions.
For more information about 90octane, visit www.90octane.com or email firstname.lastname@example.org.
CITIZEN PICTURES' HALLOWEEN PARTY A REAL CIRCUS
On November 1, Citizen Pictures tuned their studios into circus setting featuring Cirque du Citizen. The themed event was complete with fabulous circus and carnival themed costumes and a performance by the Gibbon Slackline Pros!
Citizens' annual Halloween event is always a sold out affair with clients, guests and friends enjoying an array of fine foods and beverages. Everyone goes along with the costume theme and come dressed appropriately.
For more information about Citizen Pictures go to citizenpictures.com.
COLORADO WINS AWARD FOR INTEGRATED MARKETING CAMPAIGN
(BUSINESS WIRE)--The Colorado Division of Motor Vehicles (DMV), Donor Alliance, and Colorado.gov announced a fourth win today for their joint Save Time. Renew Online! multimedia campaign, which has been selected by The International Academy of Visual Arts to receive a 2013 W3 Award.
This campaign has been a wonderful opportunity to help spread the word on two very important issues to Coloradans, remarked Driver's License Director DAVID LINDSAY. Not only does it provide a flexible option to renew your Driver's License and Identification Card online, it also helps support an outstanding organization with organ, eye, and tissue donation.
Introduced with a public service announcement featuring Colorado GOVERNOR JOHN HICKENLOOPER and 80's character GUY VROOM, the campaign continued in 2012 with social media activities, DMV posters, direct mail, advertising outreach, social media, and PR efforts. In 2013, public appearances by Guy Vroom and unified branding throughout Colorado Driver's License Offices have helped to increase visibility and recognition in Colorado.
The 'Save Time. Renew Online!' campaign has not only proven to educate Colorado citizens on a more efficient way to renew their Driver's License but also that they have the opportunity to say 'Yes' to the gift of life while renewing online, said Donor Alliance President & CEO, SUE DUNN. We are proud to announce that more than 72 percent of Colorado drivers who renew online elect to become donors, a 5 percent higher election rate than in DMV offices.
Of the approximately 240,000 Coloradans eligible to renew online in 2013, to date over 137,000 have elected to do so. In addition, those renewing online have made monetary donations of just under $25,000 to the Emily Maureen Ellen Keyes Donation Awareness Fund. Colorado currently has one of the highest donor designation rates in the United States, that is the percentage of people saying Yes to donation when obtaining or renewing their driver's license or state ID. This September alone, 73 percent of the citizens that elected to renew their Driver's License online also elected to become an organ, eye, and tissue donor.
The Division of Motor Vehicles of the Colorado Department of Revenue oversees more than 5 million vehicle registrations and 3.6 million Driver's Licenses. The Division processes 1.3 million identity documents per year. Donor Alliance is the federally-designated, non-profit organ procurement organization and an American Association of Tissue Banks (AATB) accredited tissue bank serving Colorado and most of Wyoming. For more information visit the Donor Alliance website, or the Donate Life Colorado or Donate Life Wyoming Facebook pages. Colorado.gov is the official website of the State of Colorado (http://www.colorado.gov) and is overseen by the Statewide Internet Portal Authority.
COLORADO PUBLIC RADIO EXPANDS NEWSROOM WITH TWO KEY HIRES
Digital Editor JAY KELLER and Arts Reporter ANGE-AIMÉE WOODS join Colorado Public Radio (CPR)'s growing news team to help CPR become a more comprehensive news organization and significantly increase arts coverage in Colorado.
As CPR's new Digital Editor, Keller will lead the newsroom's digital expansion, helping CPR launch a more robust online presence and build a four-person digital news team. The digital news team will be responsible for developing multi-media content that brings CPR's audio stories to life visually, from feature stories and editorial reviews to blog posts, photos and videos.
Jay has successfully managed the digital assets of some of the country's top newsrooms, including Examiner.com, U.S. News & World Report and The Washington Post, says Vice President of News KELLEY GRIFFIN.
Woods will cover all aspects of the Colorado arts and cultural community. Much of this coverage will be regularly featured on all three of CPR's services. Woods joins Arts Editor Chloe Veltman as the second of three full-time positions that will fuel CPR's new arts bureau, funded by a three-year, $900,000 grant from The Bonfils-Stanton Foundation. The search to fill the third position continues.
"Ange-Aimée has a wealth of talent and expertise, having worked in public radio for almost a decade as both an arts and social media reporter, says Veltman.
For more information about Colorado Public Radio, visit www.cpr.org or follow them on Facebook and Twitter.
9CARES COLORADO SHARES COLLECTS 344,000 POUNDS OF FOOD, $121,776
On a sun-soaked, occasionally windy Autumn Saturday in a month in which Americans gather together to give thanks, Coloradans opened their hearts and donated enough food and cash to provide 586,000 meals to help those in need this holiday season . More than 344,000 pounds of food, $121,776, and truckloads of clothing and toys were collected at the 31st annual 9Cares Colorado Shares winter food drive.
9NEWS President and General Manager MARK CORNETTA said, More than 30 hears after the first 9Cares Colorado Shares, I am still overwhelmed by the outpouring of support from communities across our great state. We at 9News extend our thanks to everyone who came out, and we hope to see them all again next year.
This year's drive raised 6,000 more pounds and $6,000 more in donations than the 2012 drive. Donations can still be made online or in person at King Soopers. 9Cares believes that items donated in a community should stay in that community. Food collected in the Denver metro area is now being sorted by volunteers at Food Bank of the Rockies and will be distributed to the more than 120 food banks in the 9Cares network.
For more information go to 9news.com.
DATALOGIX ADDS FORMER STARCOM MEDIAVEST EXECUTIVETO TEAM
PRNewswire/ -- Datalogix, the big data company connecting digital advertising to offline sales, announced that it has named former Starcom MediaVest Group executive STEVEN WOLFE PEREIRA as Chief Marketing Officer (CMO) for the company.
Prior to joining Datalogix, Wolfe Pereira served as Executive Vice President of MediaVest and the Managing Director of its multicultural agency MediaVest Multicultural (MV42 degree). As CMO at Datalogix, Wolfe Pereira will assume global responsibility for Datalogix's brand advertising, corporate communications, and product and vertical marketing initiatives. In addition, he will also lead Datalogix's global agency partnerships & development. He will join the company in early December and be based in San Francisco, California.
"Datalogix is at an inflection point as the advertising industry realizes the value of purchase-based data and the importance of focusing on buyers rather than clickers," said ERIC ROZA, CEO of Datalogix. "With Steven's experience and relationships in the advertising, media and technology industries, he is the perfect fit to lead Datalogix's marketing and communications efforts."
With close to 20 years of industry experience, Wolfe Pereira has held executive positions in advertising, media and technology at some of the world's leading companies. Wolfe Pereira has advised CMOs and business leaders of Fortune 100 companies.
For more information visit: http://www.datalogix.com/.
FORETHOUGHT.NET HIRES NEW VP OF BUSINESS DEVELOPMENT
FORETHOUGHT.net is now one of Colorado's largest independent internet providers. The Denver-based communications provider announced that it hired a Vice President of Business Development, ERIC HAGER. Hager joins FORETHOUGHT.net following an advisory engagement for the past two years on corporate strategy, network development, and M & A expansion.
"FORETHOUGHT.net is uniquely positioned as a premier locally owned and operated service provider with: fiber, wireless, and data center assets. With the acquisition of Brainstorm Internet, and its networks throughout southern Colorado and the Western slope, FORETHOUGHT.net is now positioned to offer cloud based communications and computing services uniquely throughout the region and national interconnection," said Hager.
Formerly Hager was Vice President of Expedient Holdings USA, where he was the architect Expedient's fixed wireless, fiber, copper based Ethernet transport and data center services.
For more information go to www.forethought.net
HILL AEVIUM RECEIVES BRONZE AND SILVER IN SUMMIT CREATIVE AWARDS
Out of more than 5,000 submissions from 25 countries, Colorado-based marketing and advertising firm Hill Aevium is named a Silver winner in the 2013 Summit Creative Award® competition for its brand and website development work for Think 2 Perform, a Minneapolis based leadership development firm, and a Bronze winner for its website development work for Colorado Mesa University, located in Grand Junction.
Think2Perform approached Hill Aevium to help with a website project. The effort quickly turned to developing a comprehensive brand platform and repositioning the organization with a new name, logo, and tagline, culminating with the new website.
Colorado Mesa University selected Hill Aevium to redevelop the University's prospective student website. The site is built on a Drupal platform, a robust open source content management system. The site won the bronze award for its functionality, design and interactive user engagement.
It is an honor to receive recognition for work that is producing real results for our clients. Well-branded creative and website functionality that increases market share makes a big difference when it comes to your return on investment (ROI), said Hill Aevium President LINDA HILL.
For more information go to http://www.hillaevium.com or call 970-926-6700.
DEBRA JASON PARTNERS WITH NY TIMES BEST-SELLING AUTHOR IN NEW INSPIRATIONAL BOOK
Copywriter and marketing mentor DEBRA JASON has written a chapter in a new inspirational book called, So, What Do You Do? (Morgan-James Publishing, 2013). Her chapter is called, "Living For The Spotlight."
Each person has their own passion, talent, skill, and personality that makes them as unique as a snowflake. When we do what we were created to do, we bring a unique value to the world, says New York Times best-selling author JOEL COMM who has brought together 46 geniuses who are passionate about their areas of expertise.
When meeting someone for the first time, names and handshakes are exchanged. Invariably, one person asks, 'So, What Do You Do?' said Comm. The question itself is an invitation to discover the genius that is available all around us -- if we will just listen.
Ms. Jason is one of those "geniuses." Her chapter tells of her childhood dream to be an actress or a model - a career that would put her in the spotlight. After being turned down by the High School of Performing Arts and being told she was too short to be a model, she squashed those dreams. She reveals how, having changed careers several times since college, she now gets to "live for the spotlight" by educating and inspiring solo- and entrepreneurs through consulting and public speaking on the topics of copywriting, marketing and social media marketing.
To learn more about Debra visit her online at http://www.writedirection.com, http://facebook.com/writedirection; http://linkedin.com/in/debrajason or http://twitter.com/mktgcopywriter
KARSH HAGAN HELPS ARROW ELECTRONICS EXPAND ITS IDENTITY
(PR.com)--Karsh Hagan, an integrated marketing and advertising agency, is partnering with Arrow Electronics, to provide creative platforms and services to elevate their global brand launch and ongoing communications of the organization.
Arrow Electronics, the global electronics industry giant, headquartered in Englewood, CO, launched a new brand this spring, and has hired Karsh Hagan to help provide creative solutions to enable a streamlined, powerful platform across their 15,000+ employees and 100,000+ client companies worldwide, to create a recognizable and unified identity.
We engaged Karsh Hagan as a partner in the operationalization of our new brand due to their vision, understanding of our business opportunities, and passion for creatively addressing our communication challenges, said RICH KYLBERG, Arrow's VP of Corporate Communications.
Karsh Hagan helped establish the structure and systems of Arrow's communication channels and strongly supports Arrow by conveying this new brand to clients and prospects, from video, digital publishing and interactive collateral delivery systems, email and traditional print collateral, worldwide.
"Arrow is a 141 Fortune 500 company and the largest company in Colorado. We are honored to be working with them on their world-wide brand initiative," says POCKY MARRANZINO, Co-President of Karsh Hagan.
For more information, visit www.karshhagan.com, check out their blog, Like them on Facebook and follow them on Twitter @karshconnect.
MALCOLM GLADWELL GETS IT.SMALL IS MIGHTY
In his recent bestselling novel, David and Goliath, MALCOLM GLADWELL offers a new look at so-called disadvantages in life and business. This compelling read is inspiring and accurate to team members at Denver's Small Business of the Year, as recognized by the Colorado Women's Chamber, O'Brien Advertising.
Gladwell states, We think of underdog victories as improbable events: that's why the story of David and Goliath resonated so strongly all these years
They aren't at all. Underdogs win all the time
Why do we automatically assume that someone who is smaller
is necessarily at a disadvantage?
David was a slinger, and slingers beat infantry hands down.
O'Brieners understand this sentiment perfectly. The agency employs an entire team of slingers. Bigger is not necessarily better. By having the right people, with the right experience, and choosing client partners mindfully, O'Brien is able to provide the kind of strategic insight, creative thinking and precise execution that brands need and brand managers want. And that's why O'Brien Advertising is so proud to announce this award. Being Denver's Small Business of the Year is a tremendous honor. And anyone who's ever picked up a smooth stone to bring down a giant will understand why.
For more information, contact CASSIE JONES at (303) 820-2174 or visit thinkoba.com.
PEAK INCORPORATED AGAIN RECOGNIZED FOR SUPERB SALES PERFORMANCE
(BUSINESS WIRE)--Peak Inc., an outsourced sales and marketing firm based in Colorado, announced that their outstanding performance on behalf of a major wireless client has earned them a prestigious Campaign Cup sales trophy.
Chosen to receive the cup based on their leading statistics and quality delivered to the client, Peak Inc. previously won the campaign cup in Q4 of 2012 and the first and second quarters of 2013. Among more than 22 other sales offices working on the same program, Peak Inc. was the top performer.
Our team is very happy to win this award again for our great work on behalf of the client, said President of Peak Inc., ERIC NORREGAARD. We are dedicated to continuing to deliver on our promise of excellence.
For more information, call 303-431-6501 or email them at email@example.com.
KARSH HAGAN HIRES SENIOR DESIGNER WOODRUFF, COPYWRITER COHEN
(PR.com)-- Karsh Hagan, a full-service advertising, branding, and digital agency, announced the addition of CHRIS WOODRUFF as Senior Designer and MEGAN COHEN as Copywriter.
Woodruff started his career in tech support. To follow his passion and sharpen his design skills, He began freelance web design. After a transition to Boulder's Sterling-Rice Group, it was his meticulous creative skills that caught Karsh Hagan's eye. Currently, his tech background and sharp design skills are guiding the work for global electronic industry giant, Arrow Electronics, as well as helping with new business.
"Chris's talent extends beyond just design- he is a lover of all things tech and creative, which allows him to bring a serious edge to what he does. Combine that with extensive background work for well-known brands and you have yourself a very strategic designer. He is the perfect complement to work on Arrow Electronics and round out our creative team," says Associate Creative Director HUGO MEYER.
After graduating from University of Colorado Boulder where Cohen studied broadcast news and found her niche in writing. She cultivated her creative writing genius at the Creative Circus portfolio school in Georgia, after which she channeled her skills into freelance work projects. Since assuming the role as a copywriter at Karsh Hagan, Megan has already crafted copy for the likes of Pinnacle Bank, VISIT DENVER, and Arrow Electronics.
Megan inspires her teams with her high energy, creative talent, and wit, and helps round out our creative department. She thrives off of challenge, and I admire her for that, says Creative Director MATT INGWALSON.
For more information, visit www.karshhagan.com.
SPOTXCHANGE RANKED #40 FASTEST GROWING COMPANY BY DELOITTE'S
(BUSINESS WIRE)--SpotXchange, Inc., the trusted platform for video advertising, announced it ranked 40th on Deloitte's Technology Fast 500, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and clean technology companies in North America. SpotXchange grew 6,729 percent from 2008 to 2012, making it the fifth fastest growing Internet company on the list. Overall, 2013 Technology Fast 500 companies achieved revenue growth ranging from 137 percent to 208,897 percent from 2008 to 2012, with an average growth of 2,600 percent.
SpotXchange's CEO, MIKE SHEHAN, and CFO STEVE SWOBODA, credit SpotXchange's revenue growth to continued product innovation, including the release of the industry's most transparent video advertising platform, the rapid programmatic growth within the already hot online video ad market and increased business with the company's premium publisher partners.
We were first adopters of programmatic for video and have been instrumental in leading the industry towards automated ad technology with the launch of our programmatic video advertising platform, said Shehan and Swoboda. Publishers use SpotXchange to achieve maximum revenue from their video ad inventory while gaining an unprecedented level of transparency. Coupled with our team of video advertising experts, it is an extremely successful model for us and yields extraordinary results for our customers. We're honored to receive this prestigious recognition from Deloitte.
For more information, visit www.spotxchange.com and follow SpotXchange on Twitter @SpotXchange.
CU BOULDER DIVISION OF CONTINUING EDUCATION, TAKE ANOTHER LOOK
The Division of Continuing Education at CU Boulder offers a surprising range of course offerings to help students achieve their degree or discover a new passion. Vermilion was tasked with refreshing their marketing with the goal of elevating awareness in a way that is smart and memorable.
Based on new student insights and a deep understanding of the Continuing Education brand, the fresh campaign, "Take Another Look," firmly positions the course offerings as both exciting and relevant through bold, unexpected illustrations and copy. Developed with Boulder agency Vermilion the campaign specific "look.colorado.edu" URL reinforces the theme and is part of a tracking system to measure the success of all touchpoints, including bus boards, online and print ads, and digital signage.
For more information visit www.vermilion.com.
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