By Val Phelps, T&R Digital Imaging
Digital printing is transforming the art of communication. Sophisticated one-to-one marketing was once reserved for large organizations with national markets and million dollar budgets. Not anymore. Thanks to digital printing, you can now utilize the power of targeted, customized marketing to clients of virtually any size.
Quick
Quick turnarounds allow you to make last minute changes. You can keep your information up-to-date to respond to an ever changing marketplace. It is possible to start and finish a four-color piece in the same day! Have you ever found yourself needing printed material for a show or presentation at the last minute? On-demand printing is the solution.
Cost Effective
Direct-to-press and direct-to-plate technologies make short run printing cost effective. Quantities of less than 100 are quite common. Less inventory is required because you print only what you need - when you need it. How often has your printed material become obsolete while in inventory? Ever changing technical specifications in the high-tech industry are particularly difficult to manage. Is a "shotgun" approach to communication the most effective use of your print budget? Several specific versions rather than a single "generic" version will convey your information more powerfully.
Targeted
Printed material can now feature images and text designed specifically for an individual. For example, an automobile dealer can take a digital photo, craft an individual message, and produce a printed piece with the prospect sitting in their new car. When a potential buyer receives a customized piece, is the likelihood of a sale increased? Recently, T&R Graphic Imaging produced personalized newsletters for an Art Director's Club meeting. After the meeting, I didn't find a single newsletter in the trash. Response to variable data is impressive.
To fully realize the potential of new printing technology, consult with an organization experienced in the practical application of the many new printing options. Professional guidance is the best guarantee your printed material will make you money, not cost you money.
Val Phelps is a sales representative for T&R Graphic Imaging. He has been on the forefront of digital print technology for the past five years. Val's 30 years in the printing industry have given him the foundation to fully realize the potential of on-demand printing.
T&R Graphic Imaging has been a trusted award-winning prepress vendor in Colorado for over 35 years. Digital printing was added in early 1999. T&R seeks partnerships with organizations that require the very best in quality, service, and technical expertise.
For information on how T&R Graphic Imaging can be of service, call BMA member Val Phelps at 303-457-0263 ext 241
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