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FTC Laws & Guides
Advertising Laws & Guides
Advertising | Internet & Ecom | Products & Services | Telemarketing | Credit
These are the advertising laws and regulations that any advertiser has to follow. The last section covers advertising from the consumer's point of view.
Business
Information
A Business Checklist for Direct
Marketers [TEXT]
Advertising and Marketing on
the Internet: The Rules of the Road [TEXT]
[PDF]
Advertising Consumer Leases
[TEXT]
[PDF]
Advertising Retail Electricity
and Natural Gas [TEXT]
[PDF]
Big Print. Little Print. What's
the Deal? How to Disclose the Details [TEXT]
[PDF]
Businessperson's Guide to the
Mail and Telephone Order Mdse Rule [TEXT]
[PDF]
The Cachet of Cashmere: Complying
with the Wool Products Labeling Act [TEXT]
[PDF]
Clothes Captioning: Complying
with the Care Labeling Rule [TEXT]
[PDF]
Complying with the Environmental
Marketing Guides [TEXT]
[PDF]
Complying with the Made In the
USA Standard [TEXT]
[PDF]
Dietary Supplements: An Advertising
Guide for Industry [TEXT]
[PDF]
Disclosing Energy Efficiency
Information: A Guide for Online Sellers of Appliances
[TEXT]
[PDF]
Down...But Not Out: Advertising
& Labeling of Feather & Down Products [TEXT]
[PDF]
Dot Com Disclosures: Information
About Online Advertising [TEXT]
[PDF]
Environmental Marketing Claims
[TEXT]
[PDF]
Frequently Asked Advertising
Questions: A Guide for Small Business [TEXT]
[PDF]
How to Advertise Consumer Credit:
Complying with the Law [TEXT]
How to Comply With The Children's
Online Privacy Protection Rule [TEXT]
[PDF]
In-FUR-mation : How to Comply
with the Fur Products Labeling Act [TEXT]
[PDF]
In The Loupe: Advertising Diamonds,
Gemstones and Pearls [TEXT]
[PDF]
Making Environmental Marketing
Claims on Mail [TEXT]
[PDF]
Project Mailbox III: Catch the
Bandit in Your Mailbox Campaign Business [TEXT]
Screening Advertisements: A Guide
for The Media [TEXT]
[PDF]
Selling 'American-Made' Products?
What Businesses Need to Know About Making Made in USA Claims[TEXT]
[PDF]
Selling on the Internet: Prompt
Delivery Rules [TEXT]
[PDF]
Threading Your Way Through the
Labeling Requirements Under the Textile and Wool Acts
[TEXT]
[PDF]
Voluntary Guidelines for Providers
of Weight Loss Products or Services [TEXT]
[PDF]
Wedding Gown Labels: Unveiling
the Requirements [TEXT]
[PDF]
When Yellow Pages Invoices Are
Bogus [TEXT]
[PDF]
Guides
Dietary Supplements: An Advertising
Guide for Industry [TEXT]
[PDF]
Guide Concerning the Use of Endorsements
and Testimonials [TEXT]
Guide Concerning the Use of the
Word "Free" [TEXT]
Guides Against Bait Advertising
[TEXT]
Guides Against Deceptive Pricing
[TEXT]
Guides for the Jewelry, Precious
Metals, and Pewter Industries [TEXT]
[PDF]
Guides for the Household Furniture
Industry [TEXT]
[PDF]
Guides for Private Vocational
and Distance Education Schools [TEXT]
[PDF]
Jewelry Guides and Information
[TEXT]
Joint FTC/FCC guides on Long
Distance Advertising [PDF]
Refractive Eye Surgery Advertising:
Guidance for Marketers [TEXT]
Policy
Statements
Enforcement Policy Statement
on Food Advertising [TEXT]
Enforcement Policy Statement
on US Origin Claims (Made In USA)
[TEXT]
FTC Policy Statement on Compartive
Advertising [TEXT]
FTC Policy Statement on Deception
[TEXT]
FTC Policy Statement on Unfairness
[TEXT]
FTC Policy Statement Regarding
Advertising Substantiation [TEXT]
Joint FCC/FTC Policy Statement For
the Advertising of Dial-Around And Other Long-Distance
Services To Consumers [PDF]
"Made In USA" Standard
- Homepage [TEXT]
Public
Comments
Electronic Media Issues
[TEXT]
Rules
and Acts
Consumer Leasing Act
[TEXT]
R-Value Rule - 16 CFR 460
[TEXT]
Staff
Comments and Letters
FDA/FTC Joint Letter on PRK
[TEXT]
FTC Staff Comment on Draft Report
of the Commission on Dietary Supplement Labels
[TEXT]
FTC Staff Comment on FDA Proposed
Rule on Statements Made for Dietary Supplements
[TEXT]
Workshops
and Seminars
Etaildetails: A Special Seminar
on Internet Marketing [TEXT]
Joint FCC/FTC Public Forum: Advertising
Long-Distance Services [TEXT]
"Made in USA" Review
[TEXT]
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Consumer Information
Advertising and Marketing on
the Internet: The Rules of the Road [TEXT]
[PDF]
Auction Guides: Not So Hot Properties
[TEXT]
[PDF]
Eco-Speak: A User's Guide
to the Language of Recycling [TEXT]
[PDF]
"Free" and "Low-Cost"
PC Offers. Go Figure. [TEXT]
[PDF]
FTC Explains "Made in USA"
Standard To Confirm Cons. Confidence [TEXT]
[PDF]
Guide to the Federal Trade Commission
[TEXT]
[PDF]
Long Distance Deals[TEXT]
[PDF]
Making Sense of Long Distance Advertising
[TEXT]
Project Mailbox III: Catch the
Bandit in Your Mailbox Campaign Consumers [TEXT]
Promotions for Kids'
Dietary Supplements Leave a Sour Taste
[TEXT]
[PDF]
Sorting Out "Green"
Advertising Claims [TEXT]
[PDF]
Taking the "Bait" Out
of Rebates [TEXT]
[PDF]
Tips for Making Environmental
Marketing Claims on Mail [TEXT]
Up In Smoke: The Truth About
Tar and Nicotine Ratings [TEXT]
[PDF]
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